The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.
Tag Archives: Buzzword
Buzzword Bingo: Tech’s Ongoing Language Struggle
Marty Querzoli — November 29, 2019 I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting … Continue reading Buzzword Bingo: Tech’s Ongoing Language Struggle
Please Pardon the Disruption: Breaking Down the Buzzword
Angelica Bishop — November 19, 2019 One of the biggest buzzwords we see in the media today is disruption – whether it’s talking about a company that’s disrupting an industry, or a product that’s shaking up the market. At a conference I attended this year, one of the speakers noted that the word “disruption” is … Continue reading Please Pardon the Disruption: Breaking Down the Buzzword
AI In Influencer Marketing: Buzzword Or Real Deal?
AI In Influencer Marketing: Buzzword Or Real Deal? by Kamiu Lee , Columnist, June 22, 2018 Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart … Continue reading AI In Influencer Marketing: Buzzword Or Real Deal?
Social Selling Is Just A Buzzword For These Three Activities
Jay Palter — January 6, 2017 Follow @jaypalter— January 6, 2017 I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own … Continue reading Social Selling Is Just A Buzzword For These Three Activities
Beyond the Buzzword: Influencers
Joel KlettkeJune 22, 2015 We’ve hit the fourth installment in my series about buzzwords (last month’s was all about big data, and boy, was it a doozy). So, what is this all about? Every month, I break down marketing jargon from the most inner circles and serve you the meaning and value behind the phrase. … Continue reading Beyond the Buzzword: Influencers
Account-Based Marketing: New Buzzword Or New Reality?
Is ABM all hype or the next big thing? Columnist Rachel Balik takes a look at the elements you need to start building an account-based marketing strategy. Rachel Balik on June 8, 2015 If you follow the B2B marketing gossip, you probably know that Account-Based Marketing (ABM), which used to be a strategy employed by … Continue reading Account-Based Marketing: New Buzzword Or New Reality?
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