Patrick Hogan — July 7, 2017 Follow @growtenfold — July 7, 2017 3dman_eu / Pixabay In an average call center, agents would spend 85% of their day attending to the needs of their clients. This would mean that 15% of their work hours are dedicated to move from one call to the other. That 15% … Continue reading What Is Call Disposition and What Are Its Useful Codes?
Christie Huber — June 24, 2017 — June 24, 2017 Part of what makes advertising on Facebook so appealing is the wide range of targeting options for campaigns. Considering Facebook has robust user data on over 1.9 billion monthly users, the platform can help you pinpoint your ideal audience via an overwhelming number of targeting … Continue reading How to Improve Facebook Ad Targeting with Phone Call Insights
Julie Chomiak — May 1, 2017 — May 1, 2017 A website plays many roles for a small business. It serves as a marketing tool, sales hub, customer service representative, among various other functions. To maximize your small business website’s impact on every visitor, consider merchandising your website. What exactly does merchandising your website mean? … Continue reading Merchandising Your Website: Call to Action Examples and More!
Richard Ruff — April 26, 2017 Follow @saleshorizons— April 26, 2017 After many years of sitting in on sales calls and even more providing feedback to salespeople in sales simulations, we’ve noticed there definitely is variability in the amount and quality of pre-call planning. Pre-call planning improves when someone else is on the call, like … Continue reading The Lost Art of Call Planning
Katherine Buchholz — April 5, 2017 — April 5, 2017 We talk a lot about how paid search ads are driving more and more call conversions every year. And maybe you’ve already begun to integrate call conversions into your AdWords account. But what comes next? That’s what our newest video series is going to answer. … Continue reading I See Call Conversions in AdWords, Now What? Pt. 1
Gina Botti — January 18, 2017 — January 18, 2017 To successfully optimize digital marketing ROI, marketers must do more than acknowledge the value of the call channel. They must also include call conversions in their marketing analytics. The Value of Call Attribution Call attribution technology can help you better understand your target audience and … Continue reading Did You Know Call Data Can Nourish Your Digital Campaigns?
Kelley Schultz — January 5, 2017 — January 5, 2017 It’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this year and 38.4% by the end of 2017. This growth is undoubtedly fueled by mobile advertising, with mobile spend estimated to encompass 64% of total … Continue reading How To Measure and Attribute Call Conversions in 10 Ways
Jeff Kalter — December 7, 2016 — December 7, 2016 You purchased a list, and John Smith is now in your database. He has not, however, expressed to your company any interest in your products or services. As such, he falls into the category of “suspect.” A call to John is cold. And, understandably, whether … Continue reading The Cure for the Common Cold Call: LinkedIn Warm Calling
Colleen McKenna — November 10, 2016 Follow @Colleen_Intero— November 10, 2016 How many hours a week do you think you spend arranging phone calls and meetings? It’s become the bane of the workday. And then, someone needs to reschedule. It can take you right off the rails. I had two meetings this week that rescheduled … Continue reading Let People Schedule a Call with You From Your LinkedIn Profile
Personal Branding Blog — November 5, 2016 — November 5, 2016 In physics class, the teacher spoke about how getting a ball rolling drains more energy than just keeping it going once it’s on the move. I think that most business owners will agree that they were onto something. Running a business is never going … Continue reading Why Start-Ups Call for Clear Thinking
