Tag Archives: Call

How to Set Up Call Tracking in Google Adwords

Jonathan Engelbrecht — July 31, 2018 — July 31, 2018 I don’t know about you, but when I am motivated to purchase a local product or service, I am much more likely to call the business than to fill out a form and wait on a response. In the age of instant gratification, where Google … Continue reading How to Set Up Call Tracking in Google Adwords →

6 AI-Based Call Reports That Will Immediately Impact Your Digital Marketing ROI

Digital Marketing Strategies

Alain Stephan — July 2, 2018 — July 2, 2018 You spend a lot of time and effort getting your company’s phones to ring. You design engaging website content, create targeted search and digital ads, optimize your SEO, promote your business via email and social, and much more. But what happens after that? The challenge … Continue reading 6 AI-Based Call Reports That Will Immediately Impact Your Digital Marketing ROI →

There Are Balls and Strikes – How Do You Make the Right Call?

Call To Action

James Glover — June 18, 2018 Follow @coherentpath — June 18, 2018 Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be … Continue reading There Are Balls and Strikes – How Do You Make the Right Call? →

What’s Missing from Your Video Ad’s Call to Action

Video Strategy

Anton Eliasson — May 2, 2018 Follow @antoneliasson — May 2, 2018 A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. … Continue reading What’s Missing from Your Video Ad’s Call to Action →

Lessons from IFA: How Call Tracking Helps Franchises Drive Growth

Franchise

Christie Huber — March 29, 2018 — March 29, 2018 We recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re a franchisee or franchisor, this is a can’t miss event that covers the latest news and best practices in the world of franchising. At the … Continue reading Lessons from IFA: How Call Tracking Helps Franchises Drive Growth →

Essential Technologies in Call Center Workforce Management

Employee Coaching

Kane Laramore — January 2, 2018 — January 2, 2018 Improved agent efficiency and productivity turn call centers from a cost into a profit. The two qualities can also create a competitive advantage, which is key priority for growing organizations. While agents hold the keys to your company’s success, they are also the most expensive … Continue reading Essential Technologies in Call Center Workforce Management →

Cold Call Email: 5 Reasons You Should Be Sending Them

Email Marketing Optimization

Josh Slone — November 22, 2017 — November 22, 2017 Learning how to cold email (sometimes referred to as “cold call email”), effectively can be a huge boost to your sales process. Mention the words cold call email to most people and they’ll immediately think you’re a salesperson. And while that is the primary reason … Continue reading Cold Call Email: 5 Reasons You Should Be Sending Them →

Call to B2B marketers: Job titles matter more than you think

B2B Marketing

While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Sonjoy Ganguly on November 17, 2017 Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability … Continue reading Call to B2B marketers: Job titles matter more than you think →

How To Keep Track Of Your Pay Per Call Traffic

Leads Conversion

By EmilyReiffer July 19th, 2017 It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted … Continue reading How To Keep Track Of Your Pay Per Call Traffic →

25+ Call To Action Examples: The Good, The Bad, and the Ugly

Call To Action

Alex Birkett — July 10, 2017 — July 10, 2017 The call to action is a core component of marketing, sales, and any persuasion-based effort today. There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples. In this way, … Continue reading 25+ Call To Action Examples: The Good, The Bad, and the Ugly →