Louisa ChanApril 8, 2015 A call-to-action is a marketing term for an invitation to take a specific action. It is usually given in a straight-forward and direct manner, like “sign up now” or “buy now”. But why do you need a call-to-action? If you explain a concept well, wouldn’t your readers understand you and know … Continue reading How to Set Up A Facebook Page Call-to-Action Button
Megan MarrsFebruary 27, 2015 What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to … Continue reading 17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons
Shelby ClarkeJanuary 13, 2015 In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To quickly recap, CTA stands for Call-to-Action, and it is a way for you, or your business, to generate leads by directing your website visitors to take a specific action. … Continue reading 7 Essential Elements That Every Call-to-Action Needs
Olivia ColeJanuary 6, 2015 Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. … Continue reading 5 Tips for Creating a Killer Call-to-Action
Laura Donovan December 18, 2014 While many business owners are not very happy about the changes to promotional updates on their Page and the disappearance of the “Like Gate”, Facebook did say in a recent Blog that they were committed to Business Pages and were working on making improvements for Business Page owners. The … Continue reading Exciting Change: Facebook Adding 7 Call-to-Action Buttons to Business Pages
