Misha TalaveraJuly 19, 2015 Influencer marketing – the practice of partnering with influencers to amplify your brand – may very well be the marketing strategy of the year. Whether you’re targeting consumers or the enterprise, have deep pockets or are bootstrapping, partnering with influencers can deliver instant, quantifiable results and build long-term brand equity with … Continue reading 4 Elements for a Successful Influencer Campaign
Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It may have been a case of: it wasn’t AdWords, it was you. As a small business owner you’ve probably heard about the benefits of advertising using Google’s pay-per-click advertising platform AdWords. AdWords can be extremely … Continue reading 16 Reasons Your Google AdWords Campaign Didn’t Work (And How to Fix it!)
ZOG DigitalJuly 10, 2015 Are your ads converting like they should? Any “Joe Schmo” can put together a Google AdWords campaign, but you need a deep understanding of how Google’s unique features pair with audience behaviors and interests to profitably achieve your goals. Proper planning, targeting and research can make the most of your marketing … Continue reading Does Your Google AdWords Campaign Cost-Effectively Convert?
Francesca Di MeglioJuly 9, 2015 Bounce backs are a big bummer when you are trying to win over customers with an email marketing campaign. Investigating Simple Mail Transfer Protocol (SMTP) response codes, which servers send you to explain returned mail, can help you clean up your email list and resolve issues. The first step is … Continue reading How To Stop Bounce Backs From Ruining Your Email Marketing Campaign
Justin WilsonJuly 7, 2015 Almost every week there seems to be a new way of communicating with your audience: the internet has made marketing as exciting and fast-moving now as it has ever been. But there is one tool that has been the most popular for a number of years: people may call retro, but … Continue reading The Anatomy of a Perfect Email Campaign
In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015 Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Seamas EganJune 30, 2015 Rock band U2, known for its mega-hits such as “Beautiful Day” and “With or Without You,” is currently touring all over the world (yet again) with its Innocence and Experience tour. The Irish group has won more than 20 Grammys over the years and doesn’t show any signs of slowing down. … Continue reading How ‘U2′ Can Give Your Email Marketing Campaign Rock Star Status
Alex MorrisJune 24, 2015 Lead generation is one of the buzzwords of the moment in digital marketing and with good reason – last year it generated £16.5 billion in revenue from consumers in the UK alone. The likes of interruption based marketing, directionless email campaigns, and anything spammy are falling out of favour. Permission marketing (as … Continue reading How To Perfect Your Lead Generation Campaign
by Gary Dek June 24th, 2015 I cringe every time a blogger says “content is king”. I don’t think content has ever been king because the cliche implies that content trumps all and we all know that just isn’t true. Content alone does not drive traffic to a new blog. In fact, great content … Continue reading How To Execute A Killer Outreach and Link Building Campaign
Joao RomaoJune 16, 2015 Okay, you’ve got a great product, idea, campaign, whatever. Looks ace, feels ace, and many normal non-marketing-inclined folk are even saying it’s ace. You sit there at the head of a pyramid social stratagems and think to yourself: “My, this is going excellently.” But delivering and understanding the value of your … Continue reading Everything You Didn’t Know About Your Social Media Campaign
