Tag Archives: campaign

How To Maximize A Facebook Sweepstakes Campaign

Anna ColibriMay 30, 2015 Any good social media strategist will tell you that a sweepstakes campaign is one of the best ways to gain new Facebook followers and capture new leads. A sweepstakes campaign can be both cost efficient and simple to execute. Once the campaign is in motion, it requires minimal maintenance. It’s a … Continue reading How To Maximize A Facebook Sweepstakes Campaign →

What Does a Successful Digital Marketing Campaign Look Like?

Digital Marketing

Gyles SewardMay 28, 2015 Digital marketing is a cornerstone of any marketing strategy and with the plethora of devices taking over from TV and print media, there’s now an even bigger need to come up with a successful digital marketing strategy to get in front of people and get your brand noticed. One of the … Continue reading What Does a Successful Digital Marketing Campaign Look Like? →

How You Can Use Paid Search Ads In A Brand Building Campaign

Ad Campaigns

Dean KeipertMay 3, 2015 When you compare paid search ads and brand awareness, you probably think the two are found in opposites sides of the galaxy. You’ve got one, paid search ads, that is a tool meant to drive traffic and conversions and is completely measurable. On the other side of the spectrum, you have … Continue reading How You Can Use Paid Search Ads In A Brand Building Campaign →

The 7 Emails That Comprise Your First Lead Nurture Campaign

Email Marketing

Dave ToliverApril 30, 2015 So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time … Continue reading The 7 Emails That Comprise Your First Lead Nurture Campaign →

Why Video Marketing Is The Best Way To Boost Your Campaign!

Video Marketing

Steve HammApril 26, 2015 For years our society has become obsessed with instant gratification, they want it and more importantly they want it now. Thanks to technology video marketing has become the most popular and efficient way to share information. The following are 3 great ways that a professional video can boost your company’s marketing campaign. Videos are unique with the capacity … Continue reading Why Video Marketing Is The Best Way To Boost Your Campaign! →

4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign

Marketing Automation

Sarah ParkerApril 25, 2015 Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns in your industry across social platforms, and still get results below expectation. That doesn’t mean that campaign was a complete failure; it’s … Continue reading 4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign →

15 Landing Page Ideas To Inspire Your Next Campaign

Website Guidelines

Dan ShewanApril 22, 2015 Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small … Continue reading 15 Landing Page Ideas To Inspire Your Next Campaign →

How To Treat Your Job Search Like A Marketing Campaign

Career Development

Lauren RileyApril 15, 2015 When you’re in the process of applying for jobs, it soon becomes apparent that what you’re actually doing is selling yourself. This makes your job search much like a marketing campaign where you’re trying to sell a product to a potential customer base – the only difference being that the product … Continue reading How To Treat Your Job Search Like A Marketing Campaign →

When Is The Best Time To Send Your Email Marketing Campaign?

Email Marketing

Miranda PaquetApril 9, 2015 Drumroll please. The best time to send your email is… There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email campaign. But while we can’t give you exactly that, we do have more than enough data … Continue reading When Is The Best Time To Send Your Email Marketing Campaign? →

How To Simplify Manual Campaign Tracking In Google Analytics

Analytics

Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful. Jane Morgan on April 9, 2015 Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics with Google AdWords for automatic conversion tracking. For everything else, … Continue reading How To Simplify Manual Campaign Tracking In Google Analytics →