Michelle BrammerMarch 27, 2015 Picture this: You manage campaigns for a client that has a small chain of spas. You’ve tested your keywords and scrubbed campaigns clean. But something is still off. Why are your keywords not converting as you expected? Oh wait, there it is. You forgot to target the local market. Geotargeting can … Continue reading Nailing Your Geotargeting in a PPC Campaign
Brittni BrownMarch 23, 2015 Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door salesmanship is all but a thing of the past. … Continue reading Marketing: How to Craft a Short Video Campaign Like the Experts
Gyles SewardMarch 19, 2015 Managing your PPC campaign can seem like a never ending chore – with micro-management only leading to more and more work. Unfortunately, there isn’t a bot or bit of code written that can manage your campaign for you. Instead, there is a best practice that you can follow to ensure that … Continue reading How to Structure Your PPC Campaign
Specific tactics can make a big difference in campaign performance. Greg Sterling on March 17, 2015 The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets. They also offer specific mobile best practices that can dramatically improve mobile ad performance. Billed as “the first comprehensive … Continue reading Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
Alex PirouzMarch 15, 2015 Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry. Would you … Continue reading 3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn
Vinaya NaiduMarch 11, 2015 By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice. These little #DearMe letters going viral on the social web are part of a YouTube campaign in honour of International Women’s Day on March 8. Ushering in a movement … Continue reading YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self
Scott LambertMarch 9, 2015 In previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media. What Role … Continue reading 4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign
Jayden ChuFebruary 24, 2015 Click through rates or CTRs are a major factor in the success of your B2B email lead generation campaign. It reflects how many of your send-outs were able to incite engagements from target identities. Low CTR rates obviously mean that your email campaign isn’t doing well enough to generate responses that … Continue reading How to Increase the CTR of Your Email Campaign
Eric HammisFebruary 23, 2015 If you’ve got a digital marketing plan, you should be using Google Adwords. Driving traffic to your site can be tough at times, if not, at all times. We can thank Google for handing us traffic on a platter through the use of Google Adwords. Google Adwords is an online service … Continue reading Top 5 Mistakes With Your Adwords Campaign
Dave LandryFebruary 20, 2015 Email marketing campaigns can be a beast to master. As anyone that has ever deployed an email campaign knows, it’s easy for an email to be filtered into a junk mail folder, destined to be deleted without being read. That’s a scary prospect for any business that is spending valuable time, … Continue reading How to Build a Successful eMail Campaign
