Lori Dillow December 16, 2014 The holiday season is here and the shopping madness is in full effect. That makes it the ideal time for your business to spread some cheer and recreate the magic of the season – and you can do that by sending festive newsletters to your customers. Never underestimate the … Continue reading Holiday Email Marketing: 6 Tips to Kickstart Your Campaign
Ray Wang December 4, 2014 According to Search Engine Watch, websites that are listed on the first page of Google search results receive approximately 92% of total search traffic. To increase your search ranking and gain more organic traffic, launch a SEO campaign by taking the following three steps: 1. Perform a SEO Audit … Continue reading 3 Steps You Should Take to Launch a Successful SEO Campaign
by Laurie Sullivan, November 26, 2014 Carnival, the world’s largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly designed Web site, contests, social media and television spots. The marketing program aims to educate consumers on the … Continue reading Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
Elena Nicosia December 2, 2014 When you first get your search engine marketing campaign up and going, it’s as exciting as ever to see the results come in. But over time, your campaign can become bland and start to falter as a result. This doesn’t need to happen, though. There are some tricks of … Continue reading Hidden Gems: Little-Known Search Marketing Tips and Tricks for a Streamlined Campaign
You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step. Kohki Yamaguchi on November 24, 2014 Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a seasonal budgeting schedule and … Continue reading Think Cross-Channel For Your Holiday Paid Search Campaign
Jomer Gregorio November 21, 2014 It’s a highly digital and integrated world and business owners trying to succeed with their brands, products and services need to adopt similar digital and integrated strategies to really make a difference in this highly competitive new arena. The times are definitely changing and traditional marketing channels simply don’t have … Continue reading 8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic)
By Matt Baglia, Published November 6, 2014 SMS marketing is exploding with popularity all over the world due to it’s ease of use and effectiveness. As more and more marketers begin to adopt this new stream, many don’t take the time to research and understand the best practices of text message marketing that may ultimately … Continue reading 6 Components Of A Great SMS Marketing Campaign (Infographic)
By Nick Dan-Bergman, Published November 4, 2014 If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a click through rate may not be the best … Continue reading Click Through Rate (CTR) Retires as the Top Campaign Success Metric
By Lawrence Anderson, Published November 4, 2014 Personal branding is another big thing in marketing but like a lot of trends, people are too impressed by what it shows than listening to what the experts are telling them about it. So here’s a much closer look into the finer points of a personal brand … Continue reading How Your Lead Generation Campaign Can Persist With Personal Branding
By Justin Wong, Published November 1, 2014 Direct mail is one of the most effective ways of getting your marketing materials to your customers’ doorsteps. Direct mail is very similar to an online landing page in some respects; you want to provide enough information for the consumer to take the next step without losing interest … Continue reading 4 Best Practices For The Perfect Direct Mail Campaign
