By Ray Wang, Published October 27, 2014 An AdWords Placement Targeting campaign lets you display ads on specific and qualified webpages that belong to the Display Network. For example, if you’re a female apparel retailer, you can specifically show ads on women fashion-related webpages such as How to Get Dressed Without Getting Dressed or 11 Ways To Easily Transition Your Career Style From Summer … Continue reading 3 Ways to Find Targeted Websites for Your Placement Targeting Campaign
The New York Daily News, Wednesday, October 22, 2014 BY Ken Lovett, NEW YORK DAILY NEWS Tuesday, October 21, 2014 Gov. Cuomo’s publisher is marketing his book to his political backers with help from his campaign. HarperCollins sent out an email Tuesday to Cuomo donors and supporters promoting the book. And it may have worked. … Continue reading HarperCollins Raises Eyebrows for Promoting Cuomo’s New Book to His Campaign Email List
By Ray Wang, Published October 15, 2014 By launching an AdWords displaying advertising campaign, you can place banner ads on websites that are members of Google’s Display Networks. This kind of paid advertising helps you boost brand or product awareness. There are various ways to launch a display ad campaign. You can use the Topic Targeting … Continue reading Display Advertising Campaign 101 – 3 Easy Ways to Develop a Keyword Targeting List
By Anton Koekemoer 10 OCT 2014 It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors are active on the social web but that your audience expects it. Social media isn’t new, yet many are still getting the basics wrong. … Continue reading Here’s how to monitor your influence with your social media campaign
By Anton Koekemoer Oct 06 2014 “How are we going to measure the effectiveness of our social media marketing campaign?”. This question is often asked when people are starting out with social media for marketing purposes. To cut the chase, social media isn’t a marketing method that delivers clear results and benefits – especially if … Continue reading 3 things you need to remember when measuring the success of your social campaign
Forbes, Thursday, October 2, 2014 Email campaigns are the mainstay of sales and marketing practitioners everywhere and there is a growing demand for highly flexible email campaign solutions that don’t cost what the “enterprise class” solution do. One vendor trying to make a dent in the market dominated by big companies like ExactTarget and Responsys … Continue reading Iterable Offers Email Campaign Tools For a Lower Price
Many businesses engaging in PPC marketing focus on getting as many visitors as possible to their websites without paying attention to the profile of these visitors. This approach might work well for a big company with a big budget but for smaller businesses, a targeted approach is cost-effective and produces the desired results. The following … Continue reading Helpful Tips for Ramping Up Your PPC Campaign
Marketing campaigns are vital to a business’ success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark? The Knowledge When first brainstorming for a marketing campaign, we tend to run on gut instinct and our past experience as to who the intended target customer is. According … Continue reading Finding the Right Target Audience for your Marketing Campaign
A successful PPC campaign isn’t something you just whip together in a few minutes. You need to have goals established, a budget to work with, and a plan to deliver a ROI. There are some questions that you need to answer before you set out to build your pay per click campaign. What is Your … Continue reading PPC Questions You Need To Answer Before Starting A Campaign
What is Remarketing? I like this definition from SmarterRemarketer.com: Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. Remarketing addresses an age old issue on the web… distractions. People visiting your website may be lured away by a better price, a phone call, … Continue reading Is A Remarketing Campaign Right For Your Website?
