Tag Archives: campaign

How To Build a Better Integrated Marketing Campaign

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been … Continue reading How To Build a Better Integrated Marketing Campaign →

Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments

Social Media Utilization

Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don’t know how to dig out the deep data required for successful campaigns. Lack of technology and skill as well as high costs contribute to the slowdown. The survey found that investments in multiscreen ads continues to rise. In … Continue reading Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments →

Crowdfunding Your Marketing Campaign

Online Marketing

The reason why marketing is essential to your success is simple—without it, your entrepreneurial efforts could all be for naught. Your prospective customers would be out there, unaware of how much they need your products and services. Steve Wozniak, a co-founder of Apple, said in 2013, “It’s a lot easier to think of an app … Continue reading Crowdfunding Your Marketing Campaign →

7 Steps To Start A Realistic Google Display Network Campaign

Marketing Guide

When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I’ve heard is that it can be like drinking water from a fire hose. If Peter Griffin’s experience is any indication of how this would go outside of the world of animation, the results aren’t pretty … Continue reading 7 Steps To Start A Realistic Google Display Network Campaign →

Email Campaign Software for Effective Marketing

Email Marketing

Email campaign software generates auto response to the incoming emails. This software is good for smooth functioning of a business. The software ensures to make valuable and important contents reach the people automatically while responding to their queries through the automated system in an effective and quick way. You can create a database of … Continue reading Email Campaign Software for Effective Marketing →

Tips For Twitter Network Marketing – The Components of a Viral Campaign

Internet Marketing, Social Media Utilization

There’s no doubt that the micro-blogging platform Twitter has significant marketing power. In the last few years, several companies have combined the simple networking function of this service with some creativity and a strong company brand to create some of the most profitable marketing campaigns in history. Each of these strategies was unique and they … Continue reading Tips For Twitter Network Marketing – The Components of a Viral Campaign →

Viral Marketing – 3 Tips to Mount a Successful Viral Marketing Campaign

Internet Marketing

Viral Marketing is a simple process where you create a product, such as a video or ebook, and allow it to freely circulate the internet and make money for you. The best part is that you do not really need to have created the product, you can easily acquire free products that give you the … Continue reading Viral Marketing – 3 Tips to Mount a Successful Viral Marketing Campaign →

Three Strategies For Developing Share-Worthy Content

Social Media Marketing

Content marketers get a lot of criticism for linkbaiting and cheap SEO hacks, but the truth is, most of us really do want to publish content that is genuinely entertaining or useful to our audience. Sharing is a vital part of content distribution, and people don’t tend to share what they don’t find valuable. The … Continue reading Three Strategies For Developing Share-Worthy Content →

Marketing Automation Best Practices

Marketing Guide

It’s no secret that the popularity of marketing automation has been growing. Once thought the exclusive domain of larger than life firms, the marketing strategy and software has become increasingly accessible to smaller firms. But what exactly is Marketing Automation? Marketing Automation in a Nutshell In short, it allows marketers to build a user profile … Continue reading Marketing Automation Best Practices →

Conquering Content Marketing, Step 3: Facing the ‘Fans’

Internet Marketing

Index: Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 2: The Content (and Plot) Develops Conquering Content Marketing, Step 3: Facing the ‘Fans’ Previously, on British Outfitters … Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her … Continue reading Conquering Content Marketing, Step 3: Facing the ‘Fans’ →