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Those who want to contribute to the legal defense of the alleged UnitedHealthcare CEO shooter should wait, say experts. BY Chris Morris With the largest peer-to-peer fundraising site removing campaigns for the suspected shooter of UnitedHealthcare CEO Brian Thompson, supporters of Luigi Mangione are taking their efforts to other platforms, where they’re finding an environment that’s … Continue reading More Luigi Mangione crowdfunding campaigns pop up, but experts urge caution
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future? Melissa Reeve on November 13, 2024 Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two … Continue reading How autonomous AI pipelines will transform marketing campaigns
Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays. Chris Wood on August 30, 2024 Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any … Continue reading How brands are using AI in Meta’s Advantage+ campaigns
Google’s shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Anu Adegbola on August 7, 2024 Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader … Continue reading Google phasing out Smart Campaigns in favor of Performance Max
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis. Mike Ruff on July 24, 2024 Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just … Continue reading How does AI fit into marketing campaigns?
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization. MarTechBot on July 22, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Segmentation for email campaigns: Best of the MarTechBot
Craft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success. Stephanie Trovato on June 18, 2024 Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect … Continue reading How to create high-performing email campaigns
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns
