VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. Kim Davis on September 24, 2024 A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled … Continue reading Data collaboration improves ad metrics for Canada’s VIA Rail
March 10, 2024 6 lessons in management and resilience from Canada’s busiest airport Toronto Pearson bounced back from a year of missteps and mishaps with transparent leadership that tapped its greatest resource: the employees on the ground. BY Mark Carbonelli Transparency and employee consultation led to GTAA’s successful bounce-back from air travel challenges at Toronto … Continue reading 6 lessons in management and resilience from Canada’s busiest airport
