by Rachel Winstead July 1, 2016July 1, 2016 When brands start work on a content marketing strategy, they often forget that content is a multifaceted tool. In addition to sales, customer retention, and customer service, your online content serves as a beacon for talent. If you want your brand to attract the best and the … Continue reading Lure the Right Job Candidates With Exceptional Content
by Sunil Bagai June 28, 2016 Follow @ZenithtalentJune 28, 2016 The highest performing talent acquisition professionals today are those who understand the importance of content. Their success springs from a superior command over recruitment marketing strategies, filled with captivating storytelling and actionable intelligence. Even large enterprises are discovering this. Last fall, GE reinvented its long-standing … Continue reading Recruitment Marketing: Attract Top Candidates Instead of Chasing Them
by Jacob Shriar June 7, 2016 Follow @jacobshriarJune 7, 2016 Hiring is the most important part of the employee life cycle. It all starts with the hiring process. If you hire the right person, they’ll be more likely to stay with your organization, add value faster, and get along well with the rest of your … Continue reading 20 Questions To Ask Candidates In Your Next Interview
by Sunil Bagai May 13, 2016 Follow @ZenithtalentMay 13, 2016 To say that social media has revolutionized talent acquisition is an understatement. Two years ago, according to a Jobvite survey, social recruiting had already established itself as the accepted standard among 93 percent of recruiters. A large part of that stems from the growing … Continue reading Engage More Candidates with Video-Based Social Recruiting
by Stefan Wolpers May 8, 2016 Follow @StefanWMay 8, 2016 TL;DR This part of the “Lean User Testing” series focuses on acquiring the right candidates for the interviews, answering questions like: How many applicants are required to fill an interview slot? How to reach out to prospective candidates among your user base? How to set … Continue reading How to Run a Successful User Test, Part 2: How to Find the Right Candidates
Politics and marketing have a lot in common. Contributor Timothy Carter explores the similarities between the two and shows what insights we marketers can glean from the political realm. Timothy Carter on March 28, 2016 Super Tuesday is now behind us, but the march toward the 2016 Presidential election is still an exciting and … Continue reading What marketers can learn from Presidential candidates
by Jessica Palmeri March 26, 2016 Follow @palmerij2March 26, 2016 Social media is deeply embedded in our daily lives today — particularly with Millennials. Millennials have been immersed in technology and social media since they were born and they are expected to account for 75 percent of the global workforce by 2025. Given the prevalence … Continue reading 3 Ways to Spot Top Quality Candidates via Social Media Screening
by Patrick Barnett March 16, 2016March 16, 2016 Approximately 34 million Americans work from home, at least a couple times a month. And 6.5 million Americans work from home regularly. And the remote job trend is not expected to slow down – neither in the US or abroad. During a nine-month research study, a Chinese … Continue reading 5 Qualities Your Remote Employee Candidates Must Have
by Sunil Bagai February 4, 2016 Follow @ZenithtalentFebruary 4, 2016 Sales and marketing have evolved into business development. Why shouldn’t recruiting mature into talent acquisition development? It’s difficult to pinpoint when organizations started using the term “business development.” Some historians tie the concept to the young enterprise models spawned by the Industrial Revolution. Others, perhaps … Continue reading Candidates Are Customers: Don’t Just Market Open Positions, Sell Them!
by Daniel James January 17, 2016 Follow @FurstPersonJanuary 17, 2016 It’s so secret that anxiety can be a cause for a job candidate to under perform in any stage of the hiring process. Some candidates feel more comfortable with face-to-face interviews, while others would rather take a hiring assessment because they can be nervous around … Continue reading Short & Scholarly: Which Job Candidates Suffer More From Interview Anxieties?
