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Cannes Lions: Reddit Taps Comments To Increase Ad Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2024 Reddit will put more ads in its comment section allowing redditors’ comments to feed the ads. The company announced its plans Monday at the Cannes Lions International Festival of Creativity to serve more ads within the conversations in … Continue reading Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran by Joe Mandese @mp_joemandese, June 26, 2023 True to its branding as the “festival of creativity,” creative was the most mentioned topic on social media surrounding last week’s Cannes Lions festival, according to an analysis conducted for MediaPost by Sprout Social. Overall, social-media conversations surrounding … Continue reading Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran
Post From The Future: AI Comes To Cannes by Maarten Albarda , June 23, 2023 It was a beautiful sunny solstice, June 21, 2035. Cannes was in full swing, both virtually and in reality. Nike’s AI media department won the Best Media Strategy and Execution category. Its actual Media Performance and Delivery Vice President of … Continue reading Post From The Future: AI Comes To Cannes
Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It by Laurie Sullivan @lauriesullivan, June 18, 2023 Amazon Web Services (AWS) at the Cannes Lions International Festival of Creativity last year debuted its multibillion-dollar advertising business. This year it’s telling clients and agencies what AWS’s focus on generative artificial intelligence (GAI) and first-party data … Continue reading Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes by Laurie Sullivan @lauriesullivan, June 9, 2023 The potential and power of creativity is part of being human, at least for advertising and media executives. The industry takes on this concept, runs with it, and shares it with others to a high … Continue reading Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
By Jeff Beer March 16, 2023 For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award. The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s … Continue reading AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row
From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered in a renewed sense of urgency and purpose. Dallas Lawrence on June 27, 2019 The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half trillion … Continue reading The glass was half full at Cannes this year: 3 trends on everyone’s lips
