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Yash Chawlani March 24, 2021 Gone are the days when social media was used just for socializing. Social media is easily accessible and unavoidable in the 21st century. Anyone can reach you with just one click. Most people spend a lot of time on social media, simply scrolling through it. Brands and companies utilize social … Continue reading 10 Social Media Trends You Cannot Ignore in 2021
Lalit Sharma January 18, 2021 Exponential growth can be seen in the trend of adaptation of the online mode of business by the majority of organizations across the globe. Within a decade a great change has been witnessed in the customer shopping behavior and preference as this fraternity has also shifted to the online mode. … Continue reading Top 8 SEO Trends In 2021 That You Cannot Skip Reading
Daniel Burrus — February 10, 2020 When the competition launches a new product, how you react says a lot about you as a professional and your company as an organization. But it is likely that you act quickly and decisively to address the changing factors and conditions after they’ve occurred. This is called agility, and … Continue reading Why Agility Cannot Stand Alone
Stacey Rudolph — January 28, 2020 Here we are. Businesses are evolving and customers are expecting more from retailers in terms of customer service and quality product delivery that meet their expectation. In short, customers expect to get value for their money and part of that expectation being able to purchase exactly what they are … Continue reading Why Your Business Cannot Afford Not to Include Augmented Realty in 2020 [Infographic]
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most
Peter Daisyme — March 20, 2018 — March 20, 2018 Logistics may seem old-fashioned in a tech landscape full of digital services and sharing-economy platforms. For example, there is no unified fleet of Uber drivers. Instead, logistics are handled by individual users of the app with their personal resources. With the rise of the platform … Continue reading Why Logistics Cannot Be Overlooked in a Thriving Tech Landscape
Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. Brian Wood on March 29, 2017 Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results … Continue reading Study: PPC cannot accurately identify winning organic titles
by Laurie Sullivan@lauriesullivan, November 16, 2016 Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations are pursuing cross-channel recognition strategies. The white paper, From Theory to Practice: A Roadmap to ‘Omnichannel’ Activation, (available Thursday) published by the … Continue reading Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
by Stacey RudolphAugust 11, 2016 Do you feel like your small business is being left behind in the race to establish an online presence? Do you feel like you have lost the online game and that you are too far behind to catchup? You are not alone. Most small businesses (about 60%) still don’t have … Continue reading Why You Cannot Ignore To Have A Website For Your Small Business [Infographic]
