Wisam Abdulaziz | April 25th, 2023 To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between unpredictable market dynamics and a looming recession, marketing budgets are shrinking. But the need for it and expected outcomes from it continue to grow significantly. As marketers, we all … Continue reading SEO for Performance Marketing: You Can’t Afford to Ignore It
Arik Hanson December 5, 2021 As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. … Continue reading Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal
Nura Eston September 7, 2021 No website? No access to web developers? Have a website that doesn’t integrate with a payment gateway? No problem! Payments have come a long way in recent years, so even if you haven’t had a chance to update other parts of your business, you shouldn’t face any barriers to … Continue reading Want to Accept Online Payments? There’s No Reason You Can’t.
Daria Leshchenko July 30, 2021 As vaccination rates grow, more and more businesses are lifting COVID-19 restrictions and are coming back to the office. However, recent studies have revealed striking statics: Only 10 percent of employees want to come back full time 39 percent would consider quitting if their employer isn’t flexible about remote work … Continue reading How to Retain Talent If Your Business Can’t Go Remote
Tim Ludwig July 12, 2021 The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view revenue growth as their last priority. That may seem pretty obvious, but this … Continue reading Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start
Don Dalrymple April 18, 2021 “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” – Henry Ford We have a lot of uncertainty around us, especially during these COVID times. What was normal, is now obsolete or transformed. The pandemic ushered in new business models and … Continue reading You Can’t Take the Thinking Out of Knowledge Work
Gloria Chow March 23, 2021 We’ve been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Social media marketing is becoming an essential marketing strategy for more companies in this digital era. Since the social media landscape keeps changing rapidly, … Continue reading 6 Social Media Marketing Trends You Can’t Ignore in 2021
Solomiia Ryfiak January 4, 2021 In today’s world of eCommerce, data has become the ultimate commodity. The eCommerce sector produces oceans of data on customers’ behavior and purchasing habits. But while some businesses have learned to cut through the tides of data, others are drowning. As data sets get bigger and more complex, traditional data … Continue reading Big Data Is Taking eCommerce by Storm. Here’s Why You Can’t Wait It Out
Carrie Morgan November 15, 2020 JESHOOTS-com / Pixabay Many B2B salespeople are used to meeting with their customers face to face; delivering presentations or holding discovery meetings. Their training has been focused around how to hold successful meetings and reading customer body language – only for it all to be thrown up in the area … Continue reading How to Win at Selling When You Can’t Meet Customers Face to Face
Ryan Estis November 9, 2020 “When you were presenting at the Summit in January, I was concerned. I thought I detected the early onset of Parkinson’s in your right hand. When you have it — you get an eye for it. The last two times I have seen you present — totally different — I … Continue reading You Can’t Improve What You Don’t Measure
