By Aytekin Tank February 01, 2024 Artificial intelligence is transforming the workplace. Headlines warn about the dire need to reskill and upskill employees and for teams to stay afloat in an increasingly competitive market. But technical skills are only half of the equation. Soft skills are equally important for empowering employees to grow and … Continue reading How to develop the soft skills that AI can’t replace
Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources. Scott Gillum on January 19, 2024 “Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor … Continue reading Why can’t AI content generators just follow the rules?
By Emily Price November 20, 2023 If you were looking for information about Sam Altman’s abrupt departure from OpenAI this weekend, you likely found yourself, like me, constantly refreshing your news feed on X. While advertisers like Apple and Disney were fleeing the platform, starting Friday, over concerns that their ads were being shown … Continue reading OpenAI drama shows why news junkies can’t quit Twitter, even if they hate X
By Shalene Gupta June 20, 2023 Amid layoffs and increasing inflation, customers are making fewer purchases and paying more attention to what they buy, according to a special report from the Edelman Trust Barometer. The special report takes a deep dive into brand trust between consumers and brands amid this year’s particularly volatile economic and … Continue reading If you can’t build a trustworthy brand, you will lose Gen Z
Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. Tim Parkin on June 7, 2023 It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video … Continue reading Why video is the marketing channel you can’t afford to miss
By Shalene Gupta April 12, 2023 There’s work, and then there’s the performance of work—but how much time do employees spend on the latter? People analytics firm Visier surveyed 1,000 full-time employees to understand how much time people spend on “performative work”: work that isn’t necessary but is done to appear visible. Here’s what they found. … Continue reading Is your job ‘performative’? Why workers can’t quit the timeless art of looking busy
By Christopher Zara February 17, 2023 Big Oil loves them. So does Meta. Even Norfolk Southern Railway is a fan. We’re talking about stock buybacks, the perennially popular practice of companies scooping up their own shares on the open market. Buyback programs can be a hit with shareholders and executives, but they’re controversial. In … Continue reading Stock buybacks are still all the rage, and company executives can’t stop talking about them
diversity Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room? by Brick Rucker , February 1, 2023 It’s wonderful and refreshing to finally see a brand’s CMO on stage delivering an impassioned keynote about the company’s plans to lean into major diversity and inclusion practices. However, unless it’s also providing access to decision-makers, the … Continue reading Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?
By Sam Becker November 15, 2022 Though the latest CPI numbers showed promise in the Fed’s battle against inflation—prices rose 7.7% year-over-year during October, a drop compared to previous months—it may not be of much comfort to the millions of Americans struggling to contend with escalating costs. That may be particularly true for … Continue reading The recession is squeezing Gen Z more than other generations: Nearly 75% can’t pay their bills on time
Why You Can’t Have Digital Transformation Without Sustainability Tiago Ramalho / 22 Aug 2022 With much of the world now focused on the goal of net zero carbon emissions by the year 2050, industry leaders are asking: How can businesses be more sustainable? Sustainability has gone from being a nice to have to a … Continue reading Why You Can’t Have Digital Transformation Without Sustainability
