by Ken Sterling Follow @ken_sterlingSeptember 26, 2016 Having trouble focusing at the office or on this article? Here are the factors most likely affecting your productivity. Let’s be honest — staying focused at work isn’t always easy. Between online distractions, conversations with your coworkers, and sporadically spaced meetings, there are plenty of ways to get … Continue reading This Is Why You Can’t Focus At Work
by Zac Johnson Follow @zacjohnsonSeptember 16, 2016 How many times have you checked your email today? Now think about how many times you’ve opened, read, clicked and deleted emails throughout the day as well. This is a perfect example of how effective email marketing is today. Billions of people around the world are actively checking … Continue reading 37 Email Marketing Stats You Can’t Afford to Miss [Infographic]
by Julia PayneSeptember 9, 2016 When you’re in the thick of things and under pressure from shareholders and investors, it’s very easy to try and prove yourself and your business by showcasing and tracking your performance across multiple metrics. But before you know it and snowed under by all that data, your time can quickly … Continue reading The 4 SaaS Marketing Metrics You Can’t Live Without [Infographic]
by Jacob Maslow July 26, 2016 Follow @jakemaslowJuly 26, 2016 With the right strategy, SEO can boost rankings and improve brand awareness. But many businesses make the mistake of assuming that hiring an SEO agency will solve all of their problems. Suddenly – overnight – they expect an influx of traffic and a spike in … Continue reading 6 Things SEO Can’t Do for Your Business
by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
by John Lincoln July 19, 2016 Follow @johnelincolnJuly 19, 2016 It’s tempting to assume that all SEOs are created equal and that you can do your business a favor by finding the least expensive company. If you do that, you’ll limit your reach and may even end up wasting money. SEO is just like anything … Continue reading Why You Can’t Cheap-Out on SEO
by Katherine Buchholz July 6, 2016July 6, 2016 CPA is the holy grail for digital marketers – but I didn’t need to tell you that. What happens when there are forces working against you? Research shows up to $ 37 billion of worldwide marketing budgets are being wasted on poor digital marketing performance. That’s why … Continue reading 4 Reasons Why Digital Marketers Can’t Afford to Waste Budget
by Laura Donovan June 24, 2016 Follow @thewordproJune 24, 2016 If you still think Social Media is not a viable resource to share news, search for information or even marketing and advertise your business you really need to get with the program. This week House Democrats, a bunch of older politicians, proved that Social Media … Continue reading Facebook, Periscope and Congress – Why You Can’t Ignore Social Media Anymore
DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016 Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
by Christopher Jan Benitez June 13, 2016 Follow @christopherjanbJune 13, 2016 Photo by Enid Martindale at Flickr. The CTA, or call-to-action, is one of the most important elements in the conversion process. While headlines, images, and other content elements work together to captivate and engage the audience, the CTA gives that final “push” that will … Continue reading 5 Tools to Help You Create CTAs Your Audience Simply Can’t Miss
