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With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement. Ana Mourão on October 15, 2024 In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision. This article focuses … Continue reading Why marketers need to master capability assessment and tool procurement
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes. Kim Davis on September 14, 2022 ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the … Continue reading ActionIQ adds capability to query data from external sources like data lakes
Dave Bushy — March 21, 2019 — March 21, 2019 “Assume capability, not intent,” is part of a military maxim used in intelligence. While somewhat more arcane when employed in intelligence, its shortened form can serve as an effective and simple reminder of how to approach those with whom we interact in the business world. … Continue reading Assume Capability, Not Intent
Personal Branding Blog — October 12, 2017 — October 12, 2017 Pixabay Have you ever been in meetings where someone backs away by essentially saying ‘that’s not my job’ although it is? Taking responsibility for areas related to your job is essential for maintaining credibility. At the very least, offer to make an introduction to … Continue reading Develop Leadership Capability by Taking Responsibility
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. Dianna Huff on September 26, 2017 While running a successful advertising campaign can be complex … Continue reading The PPC challenge of selling manufacturing capability vs. stock products
