Tag Archives: Capture

Businesses struggle to identify and capture revenue opportunities

Many organizations are held back by their systems and processes. Mike Pastore on April 11, 2025   MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report … Continue reading Businesses struggle to identify and capture revenue opportunities

How to use micro-moments to capture customer intent in real-time

Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions. Stephanie Trovato on September 18, 2024   Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether … Continue reading How to use micro-moments to capture customer intent in real-time

New YouTube ad package helps brands capture cultural, sports moments

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments

Photon: The Image Capture App That Pros Are Raving About

Photon: The Image Capture App That Pros Are Raving About Brad Anderson / Jul 21, 2023   LateNiteSoft, the developers behind the immensely popular iPhone app Camera+, have recently launched a revolutionary iOS app called Photon. With a focus on professional image shooting, Photon aims to attract users with its simple interface, multi-format support, and … Continue reading Photon: The Image Capture App That Pros Are Raving About

Integrate launches app to capture lead data on the move

Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform. Kim Davis on June 5, 2023 Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially … Continue reading Integrate launches app to capture lead data on the move

Use Your HTML Email Signature to Capture Subscribers

Bernardo Castro June 8, 2021 A subscribers list is a collection of email addresses you can build by engaging prospective clients through lead-generating campaigns. This list is of great value to any business as it is a tool to explore new frontiers, expand your marketing reach, engage new prospects, build your brand, and of course, … Continue reading Use Your HTML Email Signature to Capture Subscribers

Capture Your Customer’s Hearts with Powerful Company Culture Video

Victor Blasco June 8, 2021 You might have already noticed how business is getting too impersonal in this digital age — so many screens, so little time. Since the rise of e-commerce, people don’t always know much about who they are buying from. And that’s not precisely an advantage. To reach out to your customers … Continue reading Capture Your Customer’s Hearts with Powerful Company Culture Video

How using neuroscience can help capture customer sentiment and predict future behavior

As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior