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AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2024 Pledges to reduce carbon emissions are contradictory to plans to invest in AI products. Google in 2021 shared plans to eliminate carbon emissions from its operations by 2030, but artificial intelligence (AI) infused in all … Continue reading AI Energy Demand: Google Carbon Emissions Rise Nearly 50% In 5 Years
Authenticity Proven To Reduce Digital Ads’ Carbon Footprint by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2024 Google has been pushing authenticity in ads and content for years. Now global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. DoubleVerify, … Continue reading Authenticity Proven To Reduce Digital Ads’ Carbon Footprint
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Jimmy Muldoon on May 10, 2024 As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of … Continue reading 3 ways to boost digital marketing ROI while reducing carbon footprint
Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023 I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact
As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2023 California governor Gavin Newsom says he will sign legislation that would require large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks. The State … Continue reading How The Physics Of Carbon Neutral Will Change The Ad Industry
Digital Advertising Has A Huge Problem: Carbon Emissions by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2023 Independent digital performance agency Fifty.io has integrated Scope3 into its platform to allow advertisers to measure each campaign’s carbon emissions across every domain with data displayed in real-time for clients such as FormulaE, Chipotle, RFU, Oggs, and Planted. … Continue reading Digital Advertising Has A Huge Problem: Carbon Emissions
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain by Laurie Sullivan @lauriesullivan, April 19, 2023 Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget — requiring each company to step up and support the process. Metaphorically, Curt Larson, CPO at Sharethrough, says … Continue reading How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing. Robin Clayton on January 11, 2023 Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions over the … Continue reading How advertisers can take the lead in reducing carbon emissions
By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction
