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In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care. Moni Oloyede on February 26, 2025 B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers … Continue reading 5 ways to get your B2B buyers to care in 2025
July 30, 2024 Microsoft earnings show that investors only care about AI now MSFT stock dropped more than 6% in after-hours trading despite a 15% jump in revenue, as investors focused on AI. BY Chris Morris Microsoft shares were down more than 6% in after-hours trading Tuesday, despite quarterly earnings beating on the top and bottom … Continue reading Microsoft earnings show that investors only care about AI now
May 21, 2024 More companies are offering child care at work. Is it a good idea? Experts caution against an overreliance on businesses filling the void. BY Associated Press They operate in places like an airport, a resort, and a distribution center, tucked away from the public eye but close enough for easy access. They often … Continue reading More companies are offering child care at work. Is it a good idea?
March 28, 2024 Mental health care underutilization is a revenue problem Here are three things organizations can do to turn the situation around. BY Melissa Frieswick From the beginning of my career, I knew I wanted to help others. And for the people asking why I didn’t become a care provider, I did, in my … Continue reading Mental health care underutilization is a revenue problem
By Michel Koopman January 05, 2024 The sophisticated and often nuanced manner in which leaders communicate is pivotal in forging or fracturing relationships with employees, colleagues, and stakeholders. As a Dutch-American CEO and founder, I’ve painstakingly navigated the intricacies of direct and transparent communication, learning to intricately balance forthrightness with empathy. The Dutch are … Continue reading I’m not rude, just direct. Here’s how I learned to communicate with care
Here’s how marketing automation works, why it’s key to delivering seamless customer experiences and some best practices to follow. Danni White on April 21, 2023 Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant … Continue reading Why we care about marketing automation
Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer. Danni White on April 14, 2023 Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and … Continue reading Why we care about marketing attribution modeling
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape. Johanna Marmon on March 21, 2023 Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this of data is worthless if … Continue reading Why we care about data management platforms
CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. Jacqueline Dooley on March 15, 2023 The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It’s also increasingly digital. The pandemic exacerbated the movement of B2B … Continue reading Customer journey orchestration: What it is and why marketers should care
Amazon will buy primary healthcare provider One Medical for $3.9 billion Kris Holt @krisholt Amazon has struck a deal to buy primary healthcare company One Medical for $3.9 billion. The provider offers in-person care at locations across the US, but perhaps of more interest to Amazon, it has digital and virtual care services. The … Continue reading Amazon officially becomes a health care provider after closing purchase of One Medical
