The decision by the European Union’s highest court came on the 2nd day of Google’s latest US antitrust trial. Constantine von Hoffman on September 10, 2024 As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $ 2.6 billion antitrust fine against the company. The fine … Continue reading EU hits Google with $2.6 billion fine in antitrust case
Manulife/John Hancock Makes The Case For Increased Media Spend by Laurie Sullivan , Staff Writer @lauriesullivan, August 26, 2024 Bringing measurement in house enabled a global financial advice, insurance and wealth and asset management service to determine how much measurement drove success for creative, media and brand strategies, prompting Manulife/John Hancock to invest in its first … Continue reading Manulife/John Hancock Makes The Case For Increased Media Spend
Here is what you need to know about the Google antitrust case from the Justice Department’s closing presentation. Constantine von Hoffman on August 6, 2024 (September 25, 2024)’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s … Continue reading Why Google lost: The DoJ’s case in 11 slides
Google ‘is a monopolist’ in search, US judge rules in antitrust case The ruling stems from a 2020 DOJ lawsuit against the company. kris holt Updated Mon, Aug 5, 2024 ASSOCIATED PRESS Google is in deep trouble after a federal judge ruled that the company illegally abused a monopoly over the … Continue reading Google ‘is a monopolist’ in search, US judge rules in antitrust case
The FTC has referred its child privacy case against TikTok to the Justice Department The regulator said it believes the company “is violating or about to violate” child privacy laws. karissa bell Wed, Jun 19, 2024 CFOTO via Getty Images The Federal Trade Commission has referred its complaint against TikTok to the Justice … Continue reading The FTC has referred its child privacy case against TikTok to the Justice Department
After its reputation went up in flames, Humane warns users its charging case may too The company told customers the battery may “pose a fire safety risk.” karissa bell Thu, Jun 6, 2024 Cherlynn Low for Engadget If the wave of overwhelmingly negative reviews weren’t enough, it seems that Humane has discovered yet another … Continue reading After its reputation went up in flames, Humane warns users its charging case may too
Here are the key points under contention in the most significant anti-trust case of this century, Constantine von Hoffman on May 17, 2024 The Department of Justice made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done everything wrong if … Continue reading Is Google a monopoly? The DOJ’s case in 11 slides
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
April 04, 2024 The Investor Case for a Living Wage Worker advocates have rightly celebrated recent labor wins for employees in the United States, but even these efforts haven’t been enough to keep the lowest wages at pace with inflation. BY Sara E. Murphy Despite global growth and productivity gains, more than 214 million workers live … Continue reading The Investor Case for a Living Wage
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value. Ruth Stevens on March 1, 2024 Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, … Continue reading The B2B case for retention marketing: 7 key tactics
