Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
Learn why you shouldn’t dismiss edge cases easily and how to use them to improve your marketing. Greg Krehbiel on December 4, 2023 As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge … Continue reading Why edge cases matter in marketing strategy
By Issie Lapowsky September 29, 2023 The Supreme Court on Friday agreed to hear two cases that stand to have sweeping consequences on First Amendment rights of online platforms and their ability to moderate content. The cases—NetChoice v. Paxton and Moody v. NetChoice—challenge the constitutionality of two separate laws passed in Florida and Texas, … Continue reading The Supreme Court agrees to hear content moderation cases that could reshape social media
By Michael Grothaus September 20, 2023 Kraft Heinz has announced the recall of some products containing individually wrapped Kraft Singles American processed cheese slices. The recall comes after it was determined that the cheese slices may see plastic stuck to them after being unwrapped. Here’s what you need to know. What’s happened? Kraft Heinz … Continue reading Kraft Singles American cheese recall: plastic choking fears impact 84,000 cases of wrapped slices
Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time. Greg Krehbiel on September 6, 2023 Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. That single view can … Continue reading The limitations of ‘real-time’ CDP use cases
Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality
What data clean are, who uses them and why, how much they cost, where they fit in your stack and more. Chris Wood on May 11, 2023 Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder … Continue reading Marketing use cases for data clean rooms
What happens if the internet’s most important law disappears? Daniel Cooper @danielwcooper Buried deep in the 1996 Telecommunications Act is a tiny clause that underpins everything we do online. It’s often described as the 26 words that created the internet — and with very good reason. Every email you send, social media post you make … Continue reading Two Supreme Court cases could upend the rules of the internet
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet. Greg Krehbiel on February 14, 2023 The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, … Continue reading How to create a CDP worksheet from your use cases
Create a user experience customers will appreciate and enjoy. Here’s what they consider creepy vs. cool when using their data for marketing. Greg Krehbiel on September 28, 2022 Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s … Continue reading 19 CDP use cases that can annoy or engage your customers
