Phil T’ien — April 10, 2020 Programmatic campaigns are able to meet their KPIs most effectively when they leverage a strategic mix of tactics and highly targeted data sets that reach the right audiences at the right time. In fact, precisely targeting the right audience is paramount to campaign success—regardless of the quality of ad … Continue reading Amplifying Campaign Scale with the Third-Party Catalogue
Renata Ekine — December 4, 2018 — December 4, 2018 Facebook has enabled advertisers to create product catalogues to promote their products. In this article, I will be going through the ways you can use one. What is a product catalogue? A Product Catalogue is a container that holds a file (or multiple files) with … Continue reading 3 Ways to Use a Facebook Product Catalogue
The trouble with such a fast moving and somewhat fashionable industry is the emphasis on the latest and greatest rather than necessarily the most effective or relevant to smaller business. A look at any technology publication or website would suggest to you that websites are pretty much ‘old hat’ and that anything mobile, big data, … Continue reading Websites (still) rule the online marketing roost
