Tag Archives: Categories

4 AI categories impacting marketing: Workflow automation and RPA

AI Marketing Tools

Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA →

4 AI categories impacting marketing: Personalized customer journeys

Customer Journey

Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys →

4 AI categories impacting marketing: Predictive analytics

Predictive Analytics

While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans. Greg Kihlstrom on June 13, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) … Continue reading 4 AI categories impacting marketing: Predictive analytics →

The 4 categories of AI that impact marketing: Generative AI

Marketing Automation

Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to. Greg Kihlstrom on May 19, 2023 It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform of all time to near-constant … Continue reading The 4 categories of AI that impact marketing: Generative AI →

3 key categories of a high-performing marketing organizational structure

Marketing Performance

Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy. Brian Kessman on May 17, 2023 In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization:  Proposition. How do you align … Continue reading 3 key categories of a high-performing marketing organizational structure →

Private Label Outpaces National Brands In 15 Dairy Categories

Branding Identity

Private Label Outpaces National Brands In 15 Dairy Categories by Steve Ellwanger , April 7, 2023   Price inflation in the dairy aisle has been a blessing for private-label brands. Driven largely by egg price increases—fueled by shortages caused by the highly pathogenic avian influenza—retail dairy category costs rose 24% in January, according to data … Continue reading Private Label Outpaces National Brands In 15 Dairy Categories →

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories

Credit Scoring

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2022 Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas for 2021 rose 22%, … Continue reading Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories →

Every Job in the World Fits into These 5 Categories. Which Do You Have?

Skills Management

Stefan Palios September 2, 2020 Anyone looking for a job right now knows that there are thousands of job titles available – even in the same profession. What used to be called customer “service” is now known as support, success, or other weird names like “guru” or “ninja.” The same trend applies across almost all … Continue reading Every Job in the World Fits into These 5 Categories. Which Do You Have? →

Follow These 5 Steps to Optimize Your Google Product Categories

Google Tools

Michael Ugino — May 15, 2020 Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a … Continue reading Follow These 5 Steps to Optimize Your Google Product Categories →

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