Tag Archives: Categorize

How to categorize customer data for actionable insights

Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success. Greg Krehbiel on February 9, 2024 Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in organization. Grouping … Continue reading How to categorize customer data for actionable insights →

How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]

Google Tools

Isaiah Stone September 14, 2021 Many websites offer file downloads in order to hook their target audience into a conversion funnel. It can be a key component of the conversion funnel as it can open lines of communication and an opportunity for you to further build relationships with your prospects. If you have a website … Continue reading How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video] →

Small Business Boot Camp: How to Identify and Categorize Your Online Business Competitors

Small Business

Katey FerenziFebruary 18, 2015 Whether you want to admit it or not, competitors are out there and they’re likely just as hungry as you are. This post is going to provide you with a simple and easily adoptable process that will help you examine and best keep tabs on your competition. You’ll be able to … Continue reading Small Business Boot Camp: How to Identify and Categorize Your Online Business Competitors →