Tag Archives: Category

How Leilo is using technology to create a new category

Becoming the Official Relaxation Partner for MLS’s NYC FC is just one stop on their data-driven roadmap. Chris Wood on September 1, 2021 Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. What is Leilo? It’s a carbonated beverage made from … Continue reading How Leilo is using technology to create a new category →

E-commerce category pages outperform product detail pages in SERPs

eCommerce Advertisement

New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Jiill Brown on February 20, 2020 E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across … Continue reading E-commerce category pages outperform product detail pages in SERPs →

Bridging Category Management Among Ethnic Brands, Chains

Branding Trends

Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons. For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains →

How advertising rates vary by category on Amazon

Advertisement Industry

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Andrew Waber on October 11, 2019 It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable … Continue reading How advertising rates vary by category on Amazon →

Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

Facebook Marketing

It limits targeting options to keep advertisers from running discriminatory ads. Amy Gesenhues on August 16, 2019 Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, … Continue reading Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers →

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

eCommerce Strategies

It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018 Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel →

The most brand-safe app category is not what you’d expect

Branding Lessons

When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why. Andrew Dubatowka on July 17, 2017 Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served … Continue reading The most brand-safe app category is not what you’d expect →

I met with Garyvee and asked him about the Law of Category

Regulations

Peter Szanto — June 7, 2017 Follow @szantopeter— June 7, 2017 Here are my written thoughts on it. (Summary at the end) What’s the name of the third person to fly the Atlantic Ocean solo? Do you know it? I didn’t. The real question is that how hard is to figure out what our … Continue reading I met with Garyvee and asked him about the Law of Category →

From Retail to Restaurants, Category Management Yields Big Returns

Retail Marketing

Dave Sutton — December 15, 2016 — December 15, 2016 In 1982, Nielsen defined Category Management as: “a process that involves managing product categories as business units and customizing them [on a store by store basis] to satisfy customer needs.” Nielsen was a little ahead of its time in that customizing product offerings on a … Continue reading From Retail to Restaurants, Category Management Yields Big Returns →

The wonderful, horrible world of creating a new product category

Product Management

Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category →