by Gyles Seward April 5, 2016 Follow @ElementaryDigiApril 5, 2016 SEO may be a science – applied according to mathematical models and statistics – but there are still plenty of grey areas in between. The concept of ‘Correlation Vs Causation’ is one such area. In our quest to improve SEO and spot trends within Google’s … Continue reading Correlation vs Causation In SEO
If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation. Benny Blum on July 31, 2015 You’re a marketer … at least I’m assuming you are because you’re reading this. You take your … Continue reading Are Your Observed KPIs Based On Causation Or Correlation?
