The fundraising broke records, but no one was minding the ROI. Constantine von Hoffman on September 12, 2022 A recent story from the world of politics is a great illustration of the need for martech expertise. Although this is about one party, I’m going to refer to them as Party Y because the lesson is … Continue reading When politics ignores marketing: A cautionary tale
Tag Archives: Cautionary
A Cautionary Tale About the Largest CFPB Fine Ever
by Toby GrahamSeptember 16, 2016 If you’ve been reading the news over the last few days, I’m sure you’ve come across the trouble that a large financial institution has found itself in with the Consumer Finance Protection Bureau (or CFPB for short). CNN has a great recap of the story, but the quick overview that … Continue reading A Cautionary Tale About the Largest CFPB Fine Ever
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