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Tag Archives: CDPs

How CDPs transform donor experience for a nonprofit organization

Content Management Tools

Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization →

Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief

Marketing Automation

Plus, local marketing masters and the headless CMS Pamela Parker on March 9, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief →

CDPs: Why now?

Marketing Guide

Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.” Barry Levine on August 10, 2018     For much of this century, marketing software vendors have promised “a single view of the customer” … Continue reading CDPs: Why now? →

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