Tag Archives: CDPs

How CDPs transform donor experience for a nonprofit organization

Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization →

Looking for clarity on CDPs

Content Optimization

Plus the latest on agile marketing and news from Coveo and Qubit. Kim Davis on October 18, 2021 6 key elements of a great agile marketing backlog “Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. The definition and purpose of a backlog is simply an … Continue reading Looking for clarity on CDPs →

Record growth for CDPs in 2021

Content Management Tools

New CDPs split about evenly between startups and established vendors. Chris Wood on July 29, 2021 Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. The CDP industry has ballooned to an estimated $ 1.6 billion in revenue, according to the … Continue reading Record growth for CDPs in 2021 →

Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief

Marketing Automation

Plus, local marketing masters and the headless CMS Pamela Parker on March 9, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief →

CDPs: Why now?

Marketing Guide

Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.” Barry Levine on August 10, 2018 For much of this century, marketing software vendors have promised “a single view of the customer” … Continue reading CDPs: Why now? →