Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions. Kim Davis on September 27, 2024 Almost a third of brands signing deals with influencers over the last 12 months had no such deals … Continue reading New brands burst into celebrity influencer space
While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers. Kim Davis on December 20, 2023 Influencer marketing is booming across social channels, with the value of the industry expected to surpass $ 20 billion in 2023 and over 80% of marketers attesting to its effectiveness. … Continue reading Celebrity influencers are a turnoff for some consumers
By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson. This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity
Michael Abetz Last updated: 25 April 2022 Celebrity NFT projects can go viral helped by their fans and followers and be a good investment for early buyers. We’ll review 3 upcoming celebrity NFT drops to watch in 2022. Some celebrity NFT collections of 2021 weren’t a great success however and aren’t worth as much today … Continue reading Celebrity Backed NFT Collections to Invest in 2022
JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed
Brady Fletcher — May 21, 2019 Follow @tsx_tsxv — May 21, 2019 For the everyday investor, it can be tempting to look to celebrity investors like Warren Buffett as bastions of truth. These stock titans may appear to have an inside track on the market — and Buffett’s advice reportedly works for many — but … Continue reading Why You Shouldn’t Take Celebrity Investment Advice at Face Value
by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way
James ClearSeptember 22, 2015 How much time do you spend consuming information that you have no intention of taking action on or that you don’t care deeply about? For example: the nightly news cycle of local crimes, the endless stream of Facebook and Twitter updates, celebrity gossip, reality TV shows, Buzzfeed articles. The list goes … Continue reading Stop Overdosing on Celebrity Gossip, The News, and Low Quality Information
Doug Sears Jr.June 9, 2015 The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity … Continue reading 5 Great Celebrity Social Media Campaigns
From FOMO and “liking,” the more subtle ways we participate and relate to content online can be used for marketing to the psychology of your audience. By Ed Hallen A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that … Continue reading How To Use the Psychology Of Social Proof To Your Advantage
