Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management
Tag Archives: Centralized
A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
Why Centralized Social Media Governance Works Best
Janet Church — July 11, 2017 Follow @JanetChurch — July 11, 2017 Anemone123 / Pixabay As discussed by Brandle’s founder CEO Chip Roberson in a recent Forbes article, social media governance is a coordinated set of procedures, protocols, policies, workflows and tools. An organization should know what to rely on in order to ensure that … Continue reading Why Centralized Social Media Governance Works Best
Show Your Inventory Who’s Boss: How Centralized Inventory Management Streamlines Multichannel Operations
Kim OwensJuly 6, 2015 Even for major retail conglomerates, cost of stock is a major factor when it comes to efficient capital management. For an independent retailer, lean inventory levels are even more critical. For example, if your business is holding more than $ 50,000 in stock, your potential cost of capital could equal 10%, … Continue reading Show Your Inventory Who’s Boss: How Centralized Inventory Management Streamlines Multichannel Operations
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