August 25, 2024 Fifteen cents on the dollar is the one statistic about America’s racial wealth gap that says it all Wealth is what you own minus what you owe. Because people don’t understand wealth very well, they don’t understand wealth gaps. BY Next Big Idea Club Ebony Reed is a community news journalist. She began her career as … Continue reading Fifteen cents on the dollar is the one statistic about America’s racial wealth gap that says it all
By Michael Grothaus November 11, 2023 When it comes to Apple, its sleek hardware products such as the iPhone 15 Pro and Apple Vision Pro usually get all the attention. But Apple is also, of course, a software and services provider, and one of its best offerings is a service that hardly anyone seems … Continue reading The best Apple product you aren’t using costs just 99 cents
Is your marketing making you money or losing it? Columnist Jacob Baadsgaard explains how determining and tracking your contribution margin can help your marketing initiatives remain profitable. Jacob Baadsgaard on July 13, 2016 You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It … Continue reading Contribution margin: How to tell if your marketing makes cents
Paige Denim’s first Promoted Video campaign, featuring spokesmodel Rosie Huntington-Whiteley, received 94K paid views, 1.77 million impressions and boosted Twitter traffic to the brand’s e-commerce site by 35%. Martin Beck on May 19, 2015 Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted … Continue reading How One Company Scored 7 Cents A View With Twitter Promoted Video
