The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis
Tag Archives: Chain
Digital Transformation in Supply Chain Management
Digital Transformation in Supply Chain Management Gengarajan PV / 26 Apr 2022 In order to achieve a competitive edge in today’s global marketplace, businesses can use digital transformation in supply chain management to maximize efficiency, increase quality and consistency, and better serve their customers. In addition, it guarantees that the supply chain will become more … Continue reading Digital Transformation in Supply Chain Management
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too by Rich Bina , April 8, 2022 There’s an adage often attributed to Winston Churchill: “Never let a good crisis go to waste.” A crisis is a gift, permission to break rules and build something better. So let’s examine the supply chain crisis and … Continue reading The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
Russia’s war with Ukraine could permanently reshape the global supply chain
By Tinglong Dai March 15, 2022 Francis Fukuyama, the American political scientist who once described the collapse of the Soviet Union as the “end of history,” suggested that Russia’s invasion of Ukraine might be called “the end of the end of history.” He meant that Vladimir Putin’s aggression signals a rollback of the … Continue reading Russia’s war with Ukraine could permanently reshape the global supply chain
McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal
By Clint Rainey February 15, 2022 The pandemic has rerouted McDonald’s business through exactly the channels you’d expect: toward the drive-thru lane and onto food-delivery apps like DoorDash and Uber Eats. To roll with it, McDonald’s has made adaptions on the fly, but the company hasn’t been able to stop profits from falling, … Continue reading McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal
How Email Helps Solve Holiday Shopping Supply Chain Issues
Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues
Shoppers are right to worry about holiday supply chain problems
Consumers are concerned about holiday shopping issues, a new report shows. And they’re right to be. Kim Davis on December 9, 2021 A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate … Continue reading Shoppers are right to worry about holiday supply chain problems
Supply Chain Recruitment Strategies
Chanakya Kyatham December 2, 2021 With 2022 right around the corner, and the recovery still happening from the pandemic, obtaining supply chain talent has never been more difficult than now. The competition is high, which means you may need to rethink some of your supply chain recruitments strategies. It doesn’t matter if your company is … Continue reading Supply Chain Recruitment Strategies
Supply chain crisis impacts holiday shopping
The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect. Kim Davis on November 9, 2021 Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be … Continue reading Supply chain crisis impacts holiday shopping
Don’t Let These 5 Common Mistakes Haunt Your Supply Chain
Jake Rheude October 14, 2021 Every eCommerce company is holding its breath and checking the shadows for what fright lurks in the supply chain. With the disruption in early 2020 still going strong through the end of 2021, there’s plenty of fear to go around. The spooky season coming right before peak season provides an … Continue reading Don’t Let These 5 Common Mistakes Haunt Your Supply Chain
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