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Tag Archives: Chains

Fast-food chains are winning back customers with meal deals. Will the good times last?

Limited-time discounts are getting people back in the door at quick-service restaurants, but such gains could be fleeting when the deals disappear. BY Jennifer Mattson Fast-food restaurant chains have been seeing an uptick in traffic over the past two months due to the success of limited-time deals and promotions, along with an early rollout of the … Continue reading Fast-food chains are winning back customers with meal deals. Will the good times last?

Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers

June 21, 2024 Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers The most obvious possibility: dynamic pricing. BY Sam Becker Earlier this month, Walmart announced that it had been testing “digital shelf labels” in a Texas store, allowing it to make price changes to the … Continue reading Walmart is one of the biggest chains yet to use digital price tags. Here’s how that could affect shoppers

Majority of chains call local-digital marketing an ‘untapped opportunity’

But 77% of multi-location brands complain executing locally at scale is very challenging. Greg Sterling on August 12, 2020 When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in … Continue reading Majority of chains call local-digital marketing an ‘untapped opportunity’

How Important Are Supply Chains to Your Business? [Infographics]

Stacey Rudolph — May 30, 2020 Are you aware that supply chain management could be vital to the growth of your business and could be the difference between a struggling and a thriving business depending the efficiency of the system in place? Well, according to Invespcro, 79% of companies that have put efficient supply chain … Continue reading How Important Are Supply Chains to Your Business? [Infographics]

Bridging Category Management Among Ethnic Brands, Chains

Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons.  For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains

Why Manufacturing Supply Chains Need Zero Trust

Louis Columbus — September 10, 2019 Follow @louiscolumbus — September 10, 2019 According to the 2019 Verizon Data Breach Investigation Report, manufacturing has been experiencing an increase in financially motivated breaches in the past couple of years, whereby most breaches involve Phishing and the use of stolen credentials. 50% of manufacturers report experiencing a breach … Continue reading Why Manufacturing Supply Chains Need Zero Trust

‘Big Business’ Advantages For Small And Midsize Business Supply Chains

Shelly Dutton — January 8, 2017 — January 8, 2017 In small and midsize businesses, supply chains can sometimes be more daunting than their much-larger rivals’. The challenges may be the same; but when every customer counts, there is little room for delayed product shipments, lost material orders, and low-quality supplies. Access to high-quality resources … Continue reading ‘Big Business’ Advantages For Small And Midsize Business Supply Chains

Attribution Should Be About Contribution Chains Rather Than Awarding Credit

Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor Soren Ryherd believes that this approach is missing the point. Soren Ryherd on September 30, 2015  The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution discussion — … Continue reading Attribution Should Be About Contribution Chains Rather Than Awarding Credit