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The plans would turn the power of the DOJ’s Civil Rights Division against policies designed to benefit marginalized communities. BY Reuters President-elect Donald Trump is set to challenge policies aimed at boosting diversity at companies and universities when he takes office next month, throwing the weight of the U.S. government behind growing conservative opposition to such … Continue reading How Trump plans to use the DOJ to challenge diversity programs
Several iconic companies have announced significant rebrandings in recent weeks, upending a series of commercial and cultural landmarks. BY Associated Press When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we all love.” She’s not sure what … Continue reading How heritage brands challenge consumer identity
Reddit Users Challenge Google, Sending Business Owners A Message by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2024 One in four retail small business owners use Reddit as part of their marketing strategy, compared with 1 in 5 of those that own businesses in information and 30% of those operating in professional services. And one in 10 … Continue reading Reddit Users Challenge Google, Sending Business Owners A Message
Ending a policy requiring judges to defer to regulators’ interpretations makes more lawsuits a certainty and deciding those cases more difficult. Constantine von Hoffman on July 17, 2024 U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal … Continue reading SCOTUS ruling makes it easier to challenge federal ad regulations
July 06, 2024 AI is only widening the chasmic skills gap. Here’s how to meet the challenge Transform your upskilling strategy with these 5 tips from a job training leader. Stay ahead of the AI skills gap and ensure your employees are equipped for success. BY Brett Shively Today’s business landscape is challenging and rife … Continue reading AI is only widening the chasmic skills gap. Here’s how to meet the challenge
May 28, 2024 No-buy challenge tips: Know your vulnerabilities and be careful on social media, experts say Thinking of what you would be better off living without? BY Associated Press The rules of a no-buy challenge are self-imposed and simple: Make a list of the non-essential items you won’t spend money on for a set period … Continue reading No-buy challenge tips: Know your vulnerabilities and be careful on social media, experts say
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. Constantine von Hoffman on April 2, 2024 Can adtech and marketing do anything to cool down our overheating world? That existential question is the focus of a conference in New York next week. “Two … Continue reading Adtech’s climate challenge: Can marketing cool the planet?
By Yonason Goldson January 21, 2024 Taylor Swift is a political asset working for the Pentagon The FBI instigated the January 6 capitol riots Nikki Haley is not a natural American citizen and is therefore ineligible to serve as president Claudine Gay’s ouster as president of Harvard was motivated by racism Videos of the October … Continue reading There are 3 ways to challenge a statement. The one you pick says a lot about your character
By Mark Wilson December 07, 2023 The first car lined up at 3:30 a.m. Employees didn’t even show until 5, and food didn’t leave the drive-through window until 6. Technically, McDonald’s new drink-and-snack-focused spin-off concept called CosMc’s (announced this week) isn’t even open today. But operators had determined that during the first store’s soft launch, … Continue reading Peek inside CosMc’s, McDonald’s glimmering challenge to Starbucks
Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results. Justin Sharaf on December 5, 2023 Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the … Continue reading 3 tips to tackle the annual marketing budget challenge
