Ad Frequency Overload Becomes Defining Challenge In CTV Ad World by Dave Morgan , Featured Contributor, August 10, 2023 Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on … Continue reading Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Tag Archives: challenge
CMOs say the end of third-party cookies is both a major challenge and a good thing
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing
Meta’s Threads app is here to challenge Twitter
Meta’s Instagram-linked Twitter rival ‘Threads’ could arrive on July 6th Mariella Moon @mariella_moon We’ve known for quite a while that Meta has been building a Twitter competitor, but now we have a more solid idea of when it will become available. A listing for the app called Threads has popped up in … Continue reading Meta’s Threads app is here to challenge Twitter
Hyundai will pay $200 million after a TikTok challenge exposed a huge security flaw
Hyundai and Kia release software update to prevent TikTok thefts Katie Malone @kathrynamalone Kia and Hyundai released a software update on Monday after a viral TikTok challenge taught users how to hack the vehicles. But for now, it’s only available to a selected one million vehicles, out of the four million cars that … Continue reading Hyundai will pay $200 million after a TikTok challenge exposed a huge security flaw
Marketers say biggest challenge is getting cross-department alignment
Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment
Why marketing attribution is both a challenge and a necessity
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must. Kim Davis on March 18, 2022 When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their … Continue reading Why marketing attribution is both a challenge and a necessity
The measurement challenge
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it. Constantine von Hoffman on March 17, 2022 Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice … Continue reading The measurement challenge
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content. Kim Davis on January 19, 2022 “The vast majority of people, when they look at ad content, say they don’t see themselves in it, they don’t see … Continue reading Measuring diversity in advertising: A challenge of scale
The Challenge of Startup Networking – Conversation
Pallavi Tyagi July 29, 2021 Networking is not simply a way of meeting new people, it is a means to further your startup. The key to successfully networking is that all parties must be involved for mutual benefit. Having said that, networking may not always go as you planned. It depends a lot on how … Continue reading The Challenge of Startup Networking – Conversation
ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief
Plus, social listening and live chat tools Chris Wood on April 7, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief
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