Alex Jafarzadeh — May 6, 2018 — May 6, 2018 Sound the alarm: We’re now just one month out from the enforcement date for the EU’s General Data Protection Regulation (GDPR). Six years in the making, GDPR is widely considered to be one of the most comprehensive regulatory data protection developments the world has seen, … Continue reading GDPR and the Communications Challenge of Non-Compliance
Paul Keijzer — April 13, 2018 Follow @Paul_Keijzer — April 13, 2018 mohamed_hassan / Pixabay Imagine a world where you won’t have to tell your employees that they are “under performing” or simply “meeting expectations” during a performance review meeting. Here lies an HR challenge that has left many employees disheartened. Instead, if you were … Continue reading How Gamification Can Help You Solve The HR Challenge
Virginia Franco — March 9, 2018 Follow @VAFrancoResumes — March 9, 2018 geralt / Pixabay It’s the quintessential dilemma facing a majority of my executive (and aspiring executive clients) who come to me for resume and LinkedIn writing services. They recognize that the adage “numbers speak louder than words” absolutely applies, but struggle to not … Continue reading I’m Great at My Job, but Struggle to Say it. Overcoming this Common Executive Challenge
Dave Brock — February 15, 2018 Follow @davidabrock — February 15, 2018 MemoryCatcher / Pixabay Every once in a while, someone asks me, “When is it right to challenge?” At first the question bothered me, my knee jerk reaction was, “We should be challenging our customers 100% of the time.” Then I realized may have … Continue reading To Challenge Or Not To Challenge
By IanNaylor January 8th, 2018 There’s no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside is that your app will be competing in a hotly contested market. … Continue reading Challenge: How To Retain Your App Users
It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Rachel Lindteigen on January 5, 2018 It’s that time of year again — the holidays are over, we’re into a new year, and … Continue reading The 2018 content focus challenge
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. Dianna Huff on September 26, 2017 While running a successful advertising campaign can be complex … Continue reading The PPC challenge of selling manufacturing capability vs. stock products
Paul Keijzer — September 14, 2017 Follow @Paul_Keijzer — September 14, 2017 bykst / Pixabay Is happiness at work really a myth or can it really be achieved? Is happiness at work overrated or should entrepreneurs and business leaders be paying more attention to it? Many companies today spend several resources on creating environments that … Continue reading Why Happiness at Work is a Worthwhile Challenge
When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it. Shane Murphy on September 5, 2017 Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP … Continue reading The new attribution challenge: Understanding how marketing and sales work together
Richard Slayton — May 18, 2017 — May 18, 2017 The candidate-driven market has become somewhat of a buzzword, infiltrating every corner of today’s business world. In every industry, this candidate-driven market is fueled by growing demand for top talent against a landscape of short supply. Unemployment rates are the lowest in a decade, and … Continue reading The Challenge of Hiring Executive Leaders in a Candidate-Driven Market
