Tag Archives: challenge

Measuring Up: B2B Email And the Attribution Challenge

Measuring Up: B2B Email And the Attribution Challenge by Ray Schultz , Columnist, May 12, 2017 B2B marketers don’t know how to count. That is, many can’t measure and attribute their results across channels. That’s the grim finding of the 2017 Marketing Measurement and Attribution from Demand Gen, sponsored by brightfunnel. Of 173 marketers surveyed, … Continue reading Measuring Up: B2B Email And the Attribution Challenge →

Pushing Clients to Do More: How to Challenge Effectively

Customer Engagement

Danny Wong — February 10, 2017 Follow @dannywong1190— February 10, 2017 If you’re unfamiliar with the type of salesperson known as “the challenger,” you may need a quick tutorial. According to CEB, a company devoted to improving corporate performance on every level, an astonishing 40% of the top salespeople fall into this particular group. While … Continue reading Pushing Clients to Do More: How to Challenge Effectively →

Cracking the Mobile Web Challenge [Infographic]

Mobile Engagement

Yaniv Navot — January 22, 2017 Follow @Yaniv_Navot— January 22, 2017 Already embedded in most aspects of our lives, the mobile phone is fundamentally changing how we shop. The proof is in the holiday pudding. 2016 has been a record breaking year for mobile commerce with Black Friday and Cyber Monday each bringing in over … Continue reading Cracking the Mobile Web Challenge [Infographic] →

Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve

Mobile Engine Optimization

by Laurie Sullivan @lauriesullivan, August 9, 2016 Duplicate listings are a major problem across the Web as the need to identify nearby physical locations and phone numbers of businesses on mobile devices becomes increasingly important for search engines Google, Bing, and Yahoo. Moz Local on Tuesday released an update to its Duplicate Listing Dashboard that … Continue reading Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve →

Challenge the Status Quo & Create Value With Insight-Based Directed Questions

Credibility

by Michael Harris July 14, 2016 Follow @InsightDemandJuly 14, 2016 When customers understand their problems, it’s easy for salespeople to lead them through discovery, because customers don’t need salespeople to shine the light of insight on visible problems. A salesperson can simply confirm the value of their product by asking generic questions. So these customers … Continue reading Challenge the Status Quo & Create Value With Insight-Based Directed Questions →

The Challenge of Authenticity

Blogging Ethics

by James Mathewson June 24, 2016June 24, 2016 How to write content that is both outside-In and authentic to your brand In my last post, I promised several follow-up posts delving deeper into the three insights. I still want to do that, but not this time. This post is about a central theme of all … Continue reading The Challenge of Authenticity →

5 Ways a Top Challenge Can Power Your Transformation

Business Transformation

by Wayne Cerullo February 9, 2016 Follow @b2ppartnersFebruary 9, 2016 As you start this year, you have a surprising asset to make this a great year: your greatest weakness. That’s right. Your biggest pain could be your biggest gain, helping to lead to a major transformation. This is no pep talk. This is no self-help … Continue reading 5 Ways a Top Challenge Can Power Your Transformation →

If Your C-Suite Doesn’t Include IT, Alignment Will Be a Challenge

Leadership

by Denise O’Berry December 29, 2015 Follow @deniseoberryDecember 29, 2015 Just because your title begins with a C – as in CIO or CTO – it doesn’t necessarily mean you have full access to the rest of the C-Suite. And without that access, it may be tough to get the true lowdown on company strategy. … Continue reading If Your C-Suite Doesn’t Include IT, Alignment Will Be a Challenge →

How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

B2B Success

By Heba Hosny December 7th, 2015 Insanity is…”doing the same thing over and over and expecting a different result.” – Albert Einstein As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find unjustifiable regression in some no-brainer B2B content marketing … Continue reading How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats] →

CMO View: On the Challenge to Find the Single Source of Truth

Content Management

Will McInnesNovember 7, 2015 A theme I hear consistently from our clients running social analytics teams (often as part of wider consumer insights or research functions) is summed up in the phrase ‘single source of truth’. What I’ve heard is that in very large enterprises, a major challenge is decision makers being fed conflicting information … Continue reading CMO View: On the Challenge to Find the Single Source of Truth →