The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse. Chris Wood on July 31, 2023 The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. … Continue reading TV ad revenue challenged by writers’ strike
Tag Archives: Challenged
Marketing Ops Fail: Marketers Challenged By Pandemic
Marketing Ops Fail: Marketers Challenged By Pandemic by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2021 Marketers have been forced to examine the effectiveness of their marketing operations to improve performance by identifying areas of improvement and implementing strategies to solve a variety of new challenges accelerated by the changes brought about by COVID-19. When … Continue reading Marketing Ops Fail: Marketers Challenged By Pandemic
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