How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
Tag Archives: Challenger
How Challenger Brands are Succeeding in Marketing
Mike Mothner — April 2, 2018 Follow @mothner— April 2, 2018 There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found … Continue reading How Challenger Brands are Succeeding in Marketing
Can Your Team Become Challenger Types?
Gretchen Gordon — January 25, 2018 Follow @BraveheartSales — January 25, 2018 Ever since CEB (now Gartner) published The Challenger Sale in 2011, the book has attracted much publicity. It provides five different profiles (detailed here) based on research of 6,000 individuals. They are: Challenger Lone Wolf Hard Worker Problem Solver Relationship Builder The research … Continue reading Can Your Team Become Challenger Types?
Pros & Cons of Having a Challenger Employee: How to Deal
by Ryan Mead December 21, 2015 Follow @govitruDecember 21, 2015 60% of workers are now asked to take workplace assessments in today’s modern workforce. This means more managers than ever have insight on their employees, how to work effectively within a team’s innate culture and what to expect when a new employee walks into the … Continue reading Pros & Cons of Having a Challenger Employee: How to Deal
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