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As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more. Laurie Miller on January 6, 2025 AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here … Continue reading How to overcome AI challenges in martech to maximize ROI
Mental health risks, seasonal financial strain, and uncertainty regarding federal pay and benefits make this a precarious time for wildland firefighters. BY The Conversation As cool weather arrives and the number of U.S. wildfires declines, wildland firefighters who have spent months working in the heat and smoke are able to take a much-needed break. But for … Continue reading Wildland firefighters face up to a $20,000 pay cut, among many other challenges
Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain. Kim Davis on December 3, 2024 “The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People … Continue reading Demandbase rethinks ABM amid B2B marketing challenges
Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024 First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges
Brands should have a clear game plan before entering this fragmented, often confusing space. Chris Wood on July 2, 2024 While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships … Continue reading 3 challenges for marketers as retail media networks evolve
AI-Infused Search Challenges Accuracy, Trust, Page Load Times by Laurie Sullivan , Staff Writer @lauriesullivan, June 25, 2024 Forty-eight percent of people who have used artificial intelligence (AI) in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday. Of … Continue reading AI-Infused Search Challenges Accuracy, Trust, Page Load Times
June 18, 2024 Ethanol-powered jets stall over pipeline and tax credit challenges To the renewable fuels industry, failure to gain approval of the pipelines could jeopardize a giant new aviation-fuel market they believe would continue decades into the future, even as electric vehicles gradually replace gas-powered cars and traditional vehicles get more efficient. BY Associated Press … Continue reading Ethanol-powered jets stall over pipeline and tax credit challenges
June 11, 2024 EPA’s ‘forever chemicals’ drinking-water rule faces fresh legal challenges The groups said the rule exceeds the EPA’s authority under the federal Safe Drinking Water Act, a 1974 law empowering the agency to pass water-quality regulations. BY Reuters U.S. manufacturing and chemical industry groups have filed a lawsuit seeking to block a federal rule … Continue reading EPA’s ‘forever chemicals’ drinking-water rule faces fresh legal challenges
March 25, 2024 This is why small business may face big challenges if TikTok gets banned The platform has been a valuable tool for businesses of all sizes, but larger brands will be able to pivot with more ease. BY Associated Press If content creators and corporate executives made TikTok videos about the platform’s possible U.S. … Continue reading This is why small business may face big challenges if TikTok gets banned
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB
