It’s clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Melissa Reeve on August 15, 2024 In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are … Continue reading How marketing workflows will change with AI
August 10, 2024 Three simple ways to change your life for less than $50 Can’t afford a deluxe trip to Lake Como? Here are a few easy ways to change your life. BY Francine Maroukian I get bored on the regular, often in anticipation of seasonal shifts. While I’m not restless enough to be airlifted out … Continue reading Three simple ways to change your life for less than $50
How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
How NBCU, Google Deal Could Change Television by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2024 NBCUniversal’s partnership with Google could change the direction of television if the company experiments as much as it can. NBCUniversal and Team USA created a partnership with Google to use the Alphabet company’s advancements in technologies like artificial intelligence … Continue reading How NBCU, Google Deal Could Change Television
July 19, 2024 How to get problem employees to change their ways when performance reviews simply won’t work A too-brilliant-to-fire health-tech engineer kept blowing deadlines and ignoring scathing performance reviews. These executive coaches reveal a different management strategy that finally got him to shape up. BY Chantal Laurie Below and Jo Ilfeld Managers often use performance … Continue reading How to get problem employees to change their ways when performance reviews simply won’t work
Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024 The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves
PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2024 Seventy-six percent of U.S. executives participating in a PwC survey released at Cannes Festival of Creativity said they will not be in business in 10 years unless their business model changes. It’s forcing innovative … Continue reading PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
June 16, 2024 The 6 questions leaders need to ask before they make any policy change In 1969, 22 years after sailing his balsa raft 4,300 miles across the Pacific Ocean to Polynesia, explorer Thor Heyerdahl set off on a new adventure, attempting to cross the Atlantic in a papyrus reed boat modeled after ancient … Continue reading The 6 questions leaders need to ask before they make any policy change
June 08, 2024 Scientists don’t know much about the heliosphere’s shape. An interstellar probe could change that No probe has ever gotten a good look at the heliosphere from the outside or properly sampled the local interstellar medium. BY The Conversation The Sun warms the Earth, making it habitable for people and animals. But that’s not … Continue reading Scientists don’t know much about the heliosphere’s shape. An interstellar probe could change that
May 24, 2024 Don’t see the ‘I’ in change? Look Again Four principles can help your leaders transform the company. BY Elaine Mak I have witnessed the impact that a fully embedded, values-driven culture has on company performance. After two years of advancing performance and building culture at Valimail, the metrics were clear: By aggressively and … Continue reading Don’t see the ‘I’ in change? Look Again
