The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
Tag Archives: Change
A Guide to Change Management in Your Contact Center: 4 Strategies to Align People and Processes as You Move your Tech to the Cloud and Mature your Systems this Year
Veronica Krieg — January 10, 2020 More than 80% of CX professionals said they were starting or in the middle of a digital transformation project in 2019. And, the focal point for these transformative moves is improving customer experience. As disruptors and new competitors emerge in markets, companies continue to seek out ways to level … Continue reading A Guide to Change Management in Your Contact Center: 4 Strategies to Align People and Processes as You Move your Tech to the Cloud and Mature your Systems this Year
How agile adoption will change the way we work in 2020
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year. Stacey Ackerman on January 3, 2020 Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. … Continue reading How agile adoption will change the way we work in 2020
Combat Unpredictable Change with Anticipation
Daniel Burrus — December 24, 2019 Follow @DanielBurrus It is often assumed that people don’t like change, when in reality humans are born to instinctively love change. It’s why we take vacations and crave travel, because we want and need change. We must get out of our usual surroundings and witness something new in order … Continue reading Combat Unpredictable Change with Anticipation
5 Tips For Overcoming Resistance to Change
Darleen DeRosa — December 15, 2019 Follow @onpoint_llc There’s no question that change is hard for any organization. Unfortunately, many change initiatives fail to achieve their goals. Overcoming resistance to change is usually high on the list of many leader’s concerns, which is understandable given that making any kind of change is next to impossible … Continue reading 5 Tips For Overcoming Resistance to Change
Lessons Leaned From a College Football Team that Wanted to Change
Jim Haudan — December 11, 2019 Follow @jhaudan As I was beginning my professional career 30-plus years ago, I also spent four years as a high school football coach. Not far removed from playing myself, I found it invigorating to help young players flourish. I still remember developing the offensive game plan that would take … Continue reading Lessons Leaned From a College Football Team that Wanted to Change
How Will Augmented Reality Change Publishing?
How Will Augmented Reality Change Publishing? by Rob Williams , November 29, 2019 The New Yorker this week added a humorous augmented-reality feature to its mobile app to show the hidden thoughts of inanimate objects. The AR activation is another sign of how publishers are experimenting with the latest digital technologies to entertain and inform … Continue reading How Will Augmented Reality Change Publishing?
How Your Email Marketing Strategy will Change in the 2020s
Nico Prins — November 18, 2019 Follow @nhdprins Every few years, someone stands up and says that email marketing is dying. Others argue that with the rise of social media, it has already been dead for a long time. However, the data doesn’t support this at all. In fact, it’s hard to know exactly what … Continue reading How Your Email Marketing Strategy will Change in the 2020s
This is How to Help Employees Commit to Change Initiatives
Liz Kislik — November 15, 2019 Follow @lizkislik About a month ago, I was interviewed by Jim Karrh, the consultant, coach, and discerning host of the podcast Manage Your Message. Jim recognizes that the way leaders manage their messaging makes a significant difference in their productivity and success. He’s a thoughtful interviewer, and we had … Continue reading This is How to Help Employees Commit to Change Initiatives
Voice Devices Will Change How Brands Interact With Future Consumers
Voice Devices Will Change How Brands Interact With Future Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2019 Nithya Thadani, CEO of RAIN, a digital agency that specializes in voice and conversational AI, has both a Google and Amazon Alexa speaker in her home. She recently bought another voice-enabled speaker, but before she could activate … Continue reading Voice Devices Will Change How Brands Interact With Future Consumers
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