Tag Archives: Change

Voice Devices Will Change How Brands Interact With Future Consumers

Voice Assistants

Voice Devices Will Change How Brands Interact With Future Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2019 Nithya Thadani, CEO of RAIN, a digital agency that specializes in voice and conversational AI, has both a Google and Amazon Alexa speaker in her home. She recently bought another voice-enabled speaker, but before she could activate … Continue reading Voice Devices Will Change How Brands Interact With Future Consumers →

3 Undeniable Truths That Sabotage Change – Do You Recognize Them?

Change Management

JoAnn Corley — November 7, 2019 Follow @joann corley Ever heard the phrase “change is hard’? I think there is a bit of a misunderstanding about that phrase. In reality there is a range of “change capabilities”. Depending on the context, change can be in an instant or permanent change can take time. I’ve learned … Continue reading 3 Undeniable Truths That Sabotage Change – Do You Recognize Them? →

Embrace Change… but Not TOO Continuous Improvement

Change Management

Karl Sakas — November 5, 2019 Follow @KarlSakas Don’t frustrate employees and clients with too continuous improvement at your agency. Continuous improvement helps you make your agency better—but be careful about trying to improve things too quickly. Why? You’ll frustrate your team—and your clients and prospects—because they’ll feel whipsawed as they try to keep up. … Continue reading Embrace Change… but Not TOO Continuous Improvement →

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

Advertisement Industry

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured? by Dave Morgan , Featured Contributor, September 19, 2019 This post was previously published in an earlier edition of Media Insider. The emergence of digital-first, direct-to-consumer brands as a significant, growing pool of new TV advertisers was a big theme this past spring during … Continue reading Will D2C Brands Change How TV Ads Are Bought, Sold, Measured? →

How to Budget for Change in Your Strategic Plan

Business Planning

Jeanne Hardy — September 17, 2019 Follow @creativebizinc — September 17, 2019 rawpixel / Pixabay We’re quickly approaching budget season, which means many business leaders will spend weeks crunching numbers and forecasting for 2020. While many businesses do simple growth calculations to project their revenues and expenses for the coming year, the more successful businesses … Continue reading How to Budget for Change in Your Strategic Plan →

Google Algorithm Change Looks To Reward Original Reporting

Google Algorithm

Google Algorithm Change Looks To Reward Original Reporting by Laurie Sullivan  @lauriesullivan, September 12, 2019 Google’s recent updates to its ranking algorithm now favor original reporting in search results. It appears that the company will reward those publications willing not only to invest in journalists who can dig up and double check facts, but publishers … Continue reading Google Algorithm Change Looks To Reward Original Reporting →

If you want to be agile, you may need to change your company’s culture

Corporate Culture

Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change. Stacey Ackerman on September 11, 2019 If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your … Continue reading If you want to be agile, you may need to change your company’s culture →

People Are Not the Problem: Eight Tips for Managing Change Successfully

Change Management

Darleen DeRosa — September 4, 2019 Follow @onpoint_llc — September 4, 2019 Pexels / Pixabay Despite the amount of time and money that’s been invested in educating organizations and training leaders in the tools and skills to manage change, results have been uneven at best. OnPoint Consulting’s Execution Gap Survey of 935 leaders found that … Continue reading People Are Not the Problem: Eight Tips for Managing Change Successfully →

How to Navigate Career Change at a Crossroads – My Journey to Accidental Entrepreneurship

Entrepreneurship

Virginia Franco — August 9, 2019 Follow @VAFrancoResumes — August 9, 2019 I get asked all the time about how best to change jobs, industries, careers, etc. Upon reflection of my own journey, as well as years of subsequently helping others to do the same, I’d say that for most, the notion of a career … Continue reading How to Navigate Career Change at a Crossroads – My Journey to Accidental Entrepreneurship →

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