Ksenia Larina August 31, 2021 Now that we’re 1.5 years into the Covid-19 pandemic, we can look back at our lives and see that some of the practices adopted during lockdowns have already become ingrained into our lifestyles and reshaped our long-standing views on work and leisure seemingly forever. While daily sourdough baking and zoom … Continue reading Time to Flex: How the Pandemic Changed Our Views on Freelance
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How Ad Imagery Changed During The Pandemic
How Ad Imagery Changed During The Pandemic by Richard Whitman , Columnist, June 25, 2021 When COVID-19 evolved into a global pandemic in early 2020, agencies and their clients quickly pivoted to address the crisis in ads. Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in … Continue reading How Ad Imagery Changed During The Pandemic
Everything’s Changed — Has Your Website?
Heather Steele May 31, 2021 I don’t have to tell you that everything about the way we all do business has changed. Where and how you solve your customers’ problems most likely looks extremely different than it did before the pandemic. Maybe you had to make impossible decisions to keep your business going. Maybe you … Continue reading Everything’s Changed — Has Your Website?
5 Ways the Pandemic Has Changed the Workplace Forever
Cam Gray April 17, 2021 It’s been well over a year now since the COVID-19 pandemic changed the workplace, and world, forever. It’s safe to say that COVID has had an enormous impact on every single industry and every single family. Even though we may have gotten used to the “new normal” by now, these … Continue reading 5 Ways the Pandemic Has Changed the Workplace Forever
Influencer Culture vs Celebrity Culture: How Marketing Has Changed
JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed
How The COVID-19 Pandemic Has Changed Emailing
Mary Dolan March 18, 2021 By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This includes email, obviously – during the pandemic, brands are trying to change their strategies to maintain engagement and conversion rates. But the effects of … Continue reading How The COVID-19 Pandemic Has Changed Emailing
How Media Buying Changed And What Performed Best In 2020
How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2021 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed. At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020
How Media Buying Changed And What Performed Best In 2020
How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2020 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed. At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020
The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?
Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?
How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead by Richard Whitman , Columnist, November 19, 2020 GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic, how those sectors have pivoted to stay connected with people amid massive behavioral change, … Continue reading How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
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