Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. Chris Robson on August 2, 2024 How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using … Continue reading How additional information changes customer value assessments
Tag Archives: Changes
4 inbox-altering changes to watch for
The email experience is changing. Here’s how to plan for it. Kath Pay on July 8, 2024 Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how … Continue reading 4 inbox-altering changes to watch for
What do OpenAI’s board changes mean for the future of AI?
By Chris Stokel-Walker March 12, 2024 Back in November, Sam Altman was fired from his position as CEO of OpenAI on a Friday the week before a holiday weekend—only to return to his job after a chaotic 86 hours that nearly tanked the $80 billion company. This past Friday, OpenAI dropped another bombshell. It … Continue reading What do OpenAI’s board changes mean for the future of AI?
Apple’s rivals aren’t happy about its EU App Store changes
Apple’s rivals aren’t happy about its EU App Store changes But is anyone surprised Apple would act to protect its platform like this? Daniel Cooper Updated Sat, Jan 27, 2024 John Keeble via Getty Images Last year, the European Union implemented new laws to make big tech open up its platforms to competitors. The … Continue reading Apple’s rivals aren’t happy about its EU App Store changes
Google Maps’ new colors: a hopeful sign of more changes to come
By Michael Grothaus December 02, 2023 No one hates change like app users, and the latest changes that Google has made to the colors in its Google Maps app are ruffling users’ feathers all over the web. Google Maps users on Reddit have called the new colors “godawful” and expressed how they “hate” the … Continue reading Google Maps’ new colors: a hopeful sign of more changes to come
Elon Musk makes changes to headline displays on Twitter/X
Elon Musk makes changes to headline displays on Twitter/X Sam Shedden / Last Updated: Nov 23, 2023 Elon Musk, the owner of X (formerly Twitter), has announced another change to headline displays on the popular social media platform. Well, less a change and more a reversion. The network will reintroduce headlines in preview cards … Continue reading Elon Musk makes changes to headline displays on Twitter/X
Citigroup layoffs loom as the financial giant makes some of its most drastic changes in years
By Christopher Zara November 20, 2023 Layoffs are underway this week at Citigroup as part of a companywide restructuring and simplification plan that was announced by CEO Jane Fraser in September. In a memo to employees on Monday, Fraser said the financial giant’s executive management team has been working with company leaders to implement … Continue reading Citigroup layoffs loom as the financial giant makes some of its most drastic changes in years
Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes
By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes
Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
How to handle changes in agile marketing
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently. Stacey Ackerman on July 5, 2023 Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where … Continue reading How to handle changes in agile marketing
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