By Jeff Beer September 18, 2022 When the news hit earlier this week that Yvon Chouinard and his family had given up ownership of Patagonia, it was met with waves of mixed emotions from fans and the broader business community: inspiring, incredible, optimistic, cynical—and sometimes all at once. In moving all … Continue reading How Patagonia’s ownership bombshell changes the game for American business
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds. Chris Wood on September 13, 2022 Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released … Continue reading Proliferating privacy laws, changes in data gathering worry marketers: IAB report
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes
Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes
Vacation Rental Interior Design Changes That Make a Big Difference Lucas Vitale / 08 Jul 2022 Whether you own a B&B or a villa, your holiday rental interior design has a considerably greater influence on reservations than you may imagine (and if you’re already aware of this, congratulations!). “One area where hotels, particularly boutique … Continue reading Vacation Rental Interior Design Changes That Make a Big Difference
The Justice Department is believed to want much more significant changes. Constantine von Hoffman on July 11, 2022 Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street … Continue reading Google offers adtech unit changes to fend off antitrust lawsuit
By Shalene Gupta June 30, 2022 It’s been a volatile year for the markets. In mid-June the S&P 500 fell 3.3%, and is down 23%, its lowest since December 2020. Experts chalk it up to inflation, supply chain issues, and high interest rates. But according to Dominique Shelton Leipzig, a member of NASDAQ’s … Continue reading This NASDAQ adviser thinks markets are tumbling because of data privacy changes
By Puneet Sandhu June 29, 2022 When we talk about inclusion today, we think of identity markers such as race, class, ability, and sexual orientation. But another important consideration is neurodiversity, which refers to the different ways in which people’s brains interact with the world around them. This facet of inclusion … Continue reading These management changes for neurodivergent employees make work more accessible for everyone
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer. Pamela Parker on June 1, 2022 Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has … Continue reading What is identity resolution and how are platforms adapting to privacy changes?
Vimeo Changes How Videos Are Optimized For Google Search by Laurie Sullivan @lauriesullivan, May 16, 2022 Vimeo has developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms. There are a variety of benefits to optimizing video for local and national marketers … Continue reading Vimeo Changes How Videos Are Optimized For Google Search
