Tag Archives: Channel

Analyze Your YouTube Channel Performance Using Supermetrics

By Nadiia Gryshchenko April 27th, 2017 Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. Keep in … Continue reading Analyze Your YouTube Channel Performance Using Supermetrics

How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

Gene Sobolev — January 3, 2017 Follow @GeneSobolev— January 3, 2017 We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified … Continue reading How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

Facebook for Work: Can This Social Network Be Utilized As a Productivity and Internal Communication Tool for Channel Partners?

Olivier Choron — December 14, 2016 Follow @purechannelapps— December 14, 2016 Not so long ago Facebook announced it was making a move for a slice of the productivity market pie with their ‘Facebook for Work’ platform, appropriately named ‘Workplace’, which aims to improve communication within organizations as well as connecting different organizations together. This enables … Continue reading Facebook for Work: Can This Social Network Be Utilized As a Productivity and Internal Communication Tool for Channel Partners?

The truth about channel marketing: everything you have been told is wrong

Three misconceptions that might cause your channel marketing strategy to fail.   There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong